Carl Theobald Now CEO of FollowAnalytics; Kingstar Media Introduces Digital Media Div. & Expands U.S. Sales Efforts; Kate Talbot Hired As PR Director, Ignition Creative


FollowAnalytics announced the appointment of Carl Theobald (pictured left) as CEO and to the Board of Directors. In his new role, Theobald will work closely with FollowAnalytics’ global customers, employees, and partners to expand the company’s worldwide business and extend its leadership in empowering enterprises to turn their mobile apps into a valuable and strategic marketing channel.

Theobald brings 25 years of experience growing enterprise software and SaaS businesses. Before joining FollowAnalytics, Theobald was the CEO of Avangate, a leading SaaS ecommerce provider, where he grew the company 6x in just four years. As a former Oracle CRM product executive, he drove order-of-magnitude revenue growth by bringing new and innovative products to market. Theobald holds a masters in engineering from Stanford University and completed his undergraduate degree in electrical engineering at Princeton University.

“I’m thrilled to be leading FollowAnalytics into the next phase of its global expansion,” said Theobald. “People now spend twice as much time inside mobile apps as they do on laptops, and engagement within those apps is the single biggest driver of customer lifetime value. FollowAnalytics helps enterprises achieve mobile success by enabling them to engage with their customers in highly personalized ways.”

Kingstar Media Introduces Digital Media Division and Expands U.S. Sales Efforts.

Ahead of the rising demand for cross-border and omni-channel advertising campaigns, Kingstar Media announced the launch of its new digital media division, L49 Digital.

The media shop also welcomes to its team the efforts of Kristy Pinand (pictured below left), a well known 15 year DRTV veteran and established sales professional, who will continue to expand new opportunities as VP of U.S. business development.

Kristy’s experience behind the camera informs her unique approach to DRTV, getting her television start with Fox News as production assistant, followed by reporting on and producing news with News 12 NJ before entering the direct response industry. Kristy currently serves on the Content Committee and Industry Women’s Council for the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) Membership Committee. In her new role at Kingstar Media, Kristy will help lead the way in delivering efficient Canadian media opportunities and targeted omni-channel ROI-based video content across multiple platforms.

L49 Digital, Kingstar’s digital in-house marketing partner, delivers mobile-first campaign strategies to elevate broadcast advertising and direct response campaigns as online traffic goes increasingly mobile. This includes SEM, web development, paid social, programmatic retargeting, and other in-demand lead generational tactics to bolster the performance of DR campaigns, and more efficiently track campaign activity.

Expansion plans build on existing capabilities within the creative and media buying divisions that, in addition to serving the Canadian market, serve as test pad for U.S. and global brands to test DRTV campaigns in Canada, prior to full roll-out in U.S. markets.


Ignition Creative, an Integrated Marketing Agency, Hires Kate Talbot as PR Director.

Ignition Creative – a global marketing agency that combines integrated 360 brand-building with an expert understanding of international entertainment audiences – has hired Kate Talbot (pictured left) as Director of Public Relations. Based in Ignition’s Playa Vista headquarters, Talbot will lead PR content services, working closely with each division of the agency to plan, shape and secure publicity opportunities.

“Kate’s award-winning experience combined with her extensive network – domestically and internationally – are attractive assets. This teamed with her work ethic, strategic approach and appetite for bringing big ideas to life, make her perfect Ignition-material,” said Martin Kistler, Ignition’s CEO and Chief Creative Officer.

“As content marketing has become inherent for brands, and more purposeful and creative across the industry, returning to my roots in advertising to work at Ignition is a thrilling venture,” said Talbot.

Prior to joining Ignition, Talbot’s career spanned 11 years across multiple international markets, including, the United Kingdom and Australia. She brings to her new role seasoned expertise in PR garnered working with companies, including, McDonald’s, Virgin, Volkswagen, Diet Coke, Schwarzkopf and others. Additionally, she is a board member for the Alliance of Women in Media’s Southern California chapter. Her recent industry awards include:

2016 PR World Awards Woman Executive of the Year (Winner)
2016 American Business Award “Stevie” for Communications Professional of the Year (Gold)
2016 PR World Awards PR Professional of the Year (Silver)
2015 Bulldog’s PR Professional Under 40 (Gold)
2015 Bulldog’s Communications Professional of the Year (Winner)

About Ignition Creative:

Ignition Creative is an independent integrated marketing agency based in Playa Vista, CA that unites the discipline of branding with the attitude of entertainment. Additionally, it has earned the company a repertoire of coveted accolades, including, Key Arts, Cannes Lions, Golden Trailers and Webby Awards as well as a diverse roster of clients: 20th Century Fox, Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Sony Pictures, TNT, Universal Pictures, Warner Bros. and Yahoo.


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