Playwire Media, which is a digital representation firm as well as an online video platform (OVP), will employ SpotX’s ad server and programmatic infrastructure to monetize its video inventory across its portfolio, including flagship partners CinemaBlend.com, BleedingCool.com and SuperCheats.com.
One of SpotX’s key features that Playwire Media will utilize is the predictive viewability targeting tool within its ad server, which enables the publisher to pre-emptively meet the differing viewability requirements of buyers.
“With an increased focus from brands on digital video, SpotX provides the tools, transparency and flexibility necessary for our evolving video business,” Nathan Thomas, VP Network Operations at Playwire Media (pictured top left), said.
The feature allows publishers to evaluate historical viewability data to predict and optimize viewability scores for campaigns, and accurately filter delivery to placements that are most likely to match the advertiser’s viewability needs. Before this viewability tool was introduced to the market, publishers had to evaluate if viewability targets had been met following campaign completion and reimburse clients for impressions that did not meet requirements.
“We’re proud to sign such an innovative digital partner that works across our advanced ad server and programmatic solutions to maximize its diversified portfolio,” said Mike Laband, VP, Business Development at SpotX.
Playwire Media serves 6.5 million video ads per day, and its gaming brand, GameZone Group, boasts more than 90 million video views worldwide per month. The content owner sells ads across its O&O sites, as well as syndicating content to third-party sites via its OVP.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe.
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast and Singapore. In July 2014, European entertainment network RTL Group acquired a 65% stake in SpotX.