The Shelf, an influencer marketing company, has created an infographic that pinpoints just what a sales bonanza Halloween is for some retailers and how consumers are going to spend more than $8.4 BILLION on fright-night fun.
Some background: According to the Los Angeles Times, “advertisers invested about $47 million on Halloween-themed campaigns in 2014, and unsurprisingly, retailers covering multiple product categories often take the lead in ad spend. Walmart shelled out the largest budget, spending $5 million between September 1 and October 26 and a total of $13.8 million by the end of the Halloween season. An unexpected trend emerged in 2014 as advertisers diversified their budgets more than ever. At $32 million, TV-based ad spend decreased by 25 percent from the previous year, while advertisers increased spending on local radio and magazine advertisements by 31 percent and 18 percent, respectively.
“In 2015:an estimated 157 million Americans celebrated Halloween, collectively spending about $6.9 billion, according to the National Retail Federation. About 32 percent of consumers planned to shop in September or earlier, 43 percent planned to wait until the first two weeks of October and 25 percent hit the stores in the last two weeks of October.”