Revcontent Now Offers Interest Targeting

Written on
Sep 12, 2016 
Adotas  |

As the first content recommendation network to develop technology innovations such as audience retargeting and the first user interest personalization tool, Revcontent now offers Interest Targeting.

With a level of hypergranularity comparable to Facebook or Twitter, Revcontent built Interest Targeting at the request of brands and media companies. Interest Targeting is a hypergranular tool that offers unparalleled levels of control, transparency, and customization. Revcontent Interest Targeting allows brands and advertisers to target based on machine-learned user-based interests; for example, Home – Family – Pregnancy – Baby Names. Connecting brands to users with even more precision, Interest Targeting increases engagement with over 3,000 interests available for targeting.

Solutions Wide, long-term strategic partner, said, “Revcontent’s technology has been pivotal in helping grow our audience and reach new users around the web. The Interest Targeting tool is a total game changer that gives us an unheard of level of granularity and customization that will enable us to scale our reach and engagement to new heights.”

“Revcontent’s Interest Targeting will be a pivotal new tool that will allow us to take our content to new heights. The ability to target specific users based on the content they actually care about and are engaging with allows us to tailor our campaigns to maximize our native advertising effectiveness and eliminate inefficiencies, allowing us to scale ROI and further our reach,” says Oxford Club.

Richard Iwanik-Marques, Vice President of Marketing at Revcontent (pictured top left), said, “Our algorithms analyze and score the content your readers are engaging with around the web, creating a unique content discovery experience for each user on your site.”

Revcontent powers over 200 billion content recommendations a month and partners with the biggest branded media outlets such as Forbes, Newsweek, Reuters, and International Business Times.

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