Courtney O’Donnell Earns Google Search Excellence Award; Yahoo! Search Case Study; Boomtrain–5 Things You Can Do to Make Your Customer Experience Stickier


Courtney O’Donnell, the Senior Shopping & Feed Manager at Elite SEM was one of only 10 ad execs nationwide to get The 2016 Google Search Excellence Award.

The awards are given annually to the top 10 individuals at Google’s partner ​advertising agencies to highlight their excellent work and thought leadership in search marketing. The award is based on nominations from Google sales and judged​ by a panel of Google sales​ management execs.

Courtney (pictured left) led the Shopping Team at Elite since the account launched in July 2015.

According to Google: “She has worked diligently to drive coverage of millions of SKUs on Google Shopping and has taken the client from $0 quarterly spend to $15MM in their first quarter and has now nearly doubled that to $28MM/quarter in Shopping alone. Courtney has helped the client move from an acquisition model to a margin-based bidding and account structure strategy in only 5 quarters. Through her consistent partnership with the Google Account team, Commercialization, and PMs, Courtney’s program is driving Jet’s overall business growth as a company.

Courtney consistently makes decisions with her client’s growth and success in mind and is a strategic partner to the Google team. She is an expert in her field and a joy to work with. Courtney navigates tough problems with ease and class, and we’re so thankful to be working with her!”


Yahoo! Search Case Study: Wayfair

Search is often the first place consumers turn when considering a purchase. A top online retailer for home furnishings in the U.S., Wayfair wanted to make its search ads work harder to attract and convert customers online, and ultimately achieve its KPIs.

“We wanted to increase our click-through rates over time, and make sure that our search ads were truly bringing high-quality, high-value traffic to the site,” said Dan Wulin, Associate Director, Data Science at Wayfair (pictured left).

In their latest case study with Wayfair, Yahoo! uncovered how engaging searchers and optimizing search ads can lead to some amazing success.

“People who use Yahoo Search tend to be more heavily engaged and generate more conversions on our site than the average visitor. We also saw the large investment in and growth of Yahoo Gemini as a platform, so we knew we would see more traffic and customers through search advertising on Yahoo,” said Wulin.

Read the case study to learn:

How Wayfair used search advertising to achieve a CTR 240% higher than the retail industry benchmark.

How search advertising through Yahoo Gemini can deliver improved conversion rates and boost online sales.

“Wayfair has continuously enhanced its search advertising and optimization through Yahoo Gemini as part of its customer acquisition strategy and it’s delivering results,” said Courtney McKlveen, Vice President & Industry Lead, Retail at Yahoo. “In addition to Yahoo Gemini search ads driving traffic to the Wayfair site, what’s really powerful is that consumers who engage with them tend to generate more conversions and have a higher order value than the average visitor to the Wayfair site. So with back to school and college season ahead, when search is the top online source for consumers, we look forward to continued successes with brands like Wayfair.”


New Book from Boomtrain: 5 Things You Can Do to Make Your Customer Experience Stickier

A few things you’ll learn from this eBook:

How to tailor your digital experience to each customer.

How to make customers feel taken care of online.

The value of giving your customers a platform.

Download it here.


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