Stands, maker of Fair AdBlock, announced that its Chrome browser extension has been downloaded more than 1 million times since launching in October 2015. Growth during this nine-month period has been entirely organic, as internet users in North America, Europe, Asia, Latin America, and Australia have adopted the Fair Adblock.
Adoption of ad blockers is on the rise, as internet users seek greater privacy and better protection from malware, spam, and interruptive advertising. Ad blocking grew 41% in 2015, according research from PageFair, with 20% of all internet users employing some form of blocking through their browser. According to this report, online publishers have lost $22 billion to ad blocking in 2015 alone. Meanwhile, advertisers are losing valuable spend and struggle to reach users who choose to block. Stands aims to balance these forces, with a fair model that helps advertisers, publishers, and users.
Most ad blockers are blunt tools which force users to block all ads. But Stands provides users with the option to allow ads while sharing revenue with publishers and the charity causes they support. As a result, 90% of Stands active users opt in to seeing ads, converting would-be losses into revenue for publishers.
“It’s been amazing to watch Stands grow from concept to reality in such a short time,” said Stands Co-founder and CEO Roy Rosenfeld (pictured top left). “But our success shows that online advertising works when users are empowered with choice, when their privacy is respected, and their role in the process defined and clearly communicated.” Stands provides nonprofits with a novel way to access a stable source of ongoing donations while connecting with a community that supports their mission.