France’s leading multi-screen video network opts for full-stack ad-tech partner.
AdVideum, France’s leading multi-screen video network, today announced a strategic partnership with Smart AdServer. AdVideum chose Smart AdServer to manage and monetize its direct and programmatic video campaigns across all screens.
Smart AdServer, which uniquely offers a 100% tech solution, offers publishers a full-stack ad tech platform with an integrated ad server and SSP. The company has emerged as the best alternative to LiveRail, which has cut its ad serving and SSP solutions.
Smart AdServer’s complete and flexible video solution enables AdVideum to offer publishers “Global Video for Publishers,” a product that will help optimize the revenue and efficiency of all video placements, out-stream included, on all devices.
“Smart AdServer’s solution responds to the challenges our publishers face,” said AdVideum General Director Matthieu Le Cann (pictured top left). “That’s particularly true for mobile-audience development. Smart AdServer also gives us the brand safety and programmatic capabilities our advertisers want. We’re thrilled to have found a partner capable of supporting us with valuable, cutting-edge innovation that will enable our publishers to offer advertisers more efficient and customized solutions. It was important for us to have a global response that natively integrates market-wide, well-known audience measures and brand safety such as DAR by Mediametrie//NetRatings, Integral Ad Science and Moat.”
“We’re proud that an ad network as prestigious as AdVideum has placed its trust in Smart AdServer,” said Cyrille Geffray, CEO of Smart AdServer. “The flexibility of our platform and our expertise will allow us to efficiently respond to the needs of a leader in the video market. Our teams are delighted to unite forces with AdVideum to insure an efficient integration of the technology and to guide their strategic monetization.”
AdVideum, which was launched in April of 2015, is the first video-only multi-screen premium ad network in France. It’s the sole company to offer a solution that groups over 350 exclusive publishers who offer more than 250 million monthly videos viewed on the web. In less than three years, AdVideum has become the leading video ad network offering premium video inventory for in-stream, MaxBrandTV, In-Read, In-Board and VideoSkin formats. With a sales revenue of 29 million euros in 2015, AdVideum delivers more than 10 million online video spots per day and was ranked the best video ad network by Médiamétrie in April 2016, beating out Facebook in its number of video viewers. The company continues to invest in R&D so they can offer innovative placements and formats.
About Smart AdServer
Smart AdServer is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. They give control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. Founded in 2001, with offices in 9 countries and 150 employees, Smart AdServer empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.