Full-stack publisher platform sees programmatic advertising grow 342% since Q1.
Its publishing partners will see revenue surge by the end of 2016 as the ad-tech companySmart AdServer approaches its goal of doubling annual sales revenue to $68 million. The company, a global player in the programmatic advertising marketplace, serves ads to 650 million unique visitors per month on 900 million devices, a third of them mobile, according to Quantcast. Moreover, Pixalate’s Mobile Seller Trust Index™, the industry’s first independent quality rating for programmatic advertising, ranked Smart AdServer’s Smart RTB+ exchange first in March 2016.
Having grown by 75% in 2015, Smart AdServer aims to double its current sales revenue by tripling its investment in R&D and marketing while expanding globally, particularly in the U.S. and Asia. It will also increase its workforce by 40% before the end of the year, adding 60 employees.
“In addition to its leadership presence in France and Latin America, Smart AdServer has established itself as one of the top four full-stack players worldwide — and the only European one,” said Smart AdServer CEO Cyrille Geffray (pictured top left). “We’re the only 100% publisher-focused independent player in the media market. With the help of our investor, Cathay Capital, we have accelerated our global development, particularly in the U.S. and Asia, and have increased our technological lead over the competition. The organic integration of our SSP into our pre-existing ad server gives us a unique strategic position in the market, enabling our clients to easily link the ideas of branding and programmatic and to fully optimize publisher revenues.”
The company, known historically as an ad server on the European market, has nine offices worldwide in France, Spain, Italy, Germany, Poland, the U.S., Argentina, Brazil and Mexico. It serves 600 clients, including large global media groups such as Genesis Media, Axel Springer, Clarin, Telcel, SFR, Aufeminin, Le Monde, Amaury Médias, Webedia and HiMedia.
Smart AdServer has been a big mobile player since 2010, and currently claims close to 50% of the market in continental Europe. It was the first mobile ad server certified by the U.S. IAB.
Clients benefit from a powerful solution that is completely unified at the functional level (video and rich media formats, page exclusivity, etc.) for both direct and programmatic sales.
Pixalate’s Mobile Seller Trust Index is an independent monthly report based upon their proprietary technology that analyzes more than 100 billion monthly impressions. Global quality ratings are based upon an analysis of network score, reach score, masking score, invalid traffic types (GIVT, SIVT), ad viewability scores and malware, in compliance with recognized industry standards.
Smart RTB+ gathers thousands of mobile apps, including those of the most premium publishers in the world. The exchange received a final score of 90 (A), proof of the network’s high quality.