Viewability is now available for Adsmovil’s inventory via Moat, the only company accredited by the MRC for mobile web and in-app measurement, the companies announced today.
Moat, a SaaS analytics firm focused on building products for brand advertisers and premium publishers, has partnered with Adsmovil, a leader in mobile advertisement for the U.S. Hispanic market, to measure that company’s inventory on an ongoing basis for both mobile viewability and mobile attention metrics.
With this partnership, advertisers who want to reach Hispanic Americans in the U.S. on mobile devices can easily account for viewability and invalid traffic. Adsmovil’s publishing partners have gained significant control over their ad quality as a result, and have established that their viewability rates consistently deliver above average. As viewability becomes an increasingly important metric, Adsmovil’s work with Moat helps Adsmovil bring about better results for its clients.
“Moat shows advertisers the quality of our network,” said Adsmovil CEO Alberto “Banano” Pardo (pictured top left). “It confirms that the ads we run are being seen. We’re very excited to integrate with Moat.”
“As audiences spend more time on their mobile devices, advertisers want to be certain that people are seeing and paying attention their mobile ads,” said Jonah Goodhart, CEO and Co-Founder of Moat (pictured left). “As we move to a world where ‘human and viewable’ is the new baseline, proactive companies like Adsmovil are well positioned to succeed.”
The partnership comes at a time when a number of publishers are working to improve ad viewability. Indeed the Interactive Advertising Bureau issued the first Primer for Publishers on Improving Ad Viewability in Q1 2016 — a document that outlines a range of tactics that publishers, big and small, have used to improve their standing.
Adsmovil, a Cisneros Interactive company, is the leading company in Mobile Advertising Solutions in U.S. Hispanic, Brazil, Mexico, Colombia, Argentina and other Latin American Markets. It has pioneered the way brands and content owners interact with the Spanish- and Portuguese-speaking audiences throughout the United States and Latin America via their mobile devices. Adsmovil effectively develops mobile advertising campaigns, in addition to providing mobile solutions and creative resources that enhance the interaction between brands and consumers across the Americas, utilizing innovative Latin content and digital platforms to effectively engage users across the region. For more information, please visit: www.adsmovil.com and @Adsmovil on Twitter.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.