JUICE Mobile, a programmatic and technology firm, and Adelphic, a mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated JUICE Mobile’s Nectar® Futures platform into its own platform. Placing two buying methodologies under one roof, with a seamless single sign-on experience, allows mutual clients to easily switch between the two options.
Adelphic CEO Michael Collins (pictured left) says, “Adelphic is proud to offer our clients the convenience this partnership will facilitate. From securing buys in advance to locking in pricing, plus access to premium publishers in an aggregated environment, our integration with Nectar makes life easier for our clients who are looking for transparent, one-stop shopping for all their mobile inventory buys.”
Adelphic’s platform is used by trading desks at all the major advertising holding companies and is international in scope. The Nectar platform is also used by all major agency holding companies and over 1,500 premium publishers. Launched in 2013, Nectar is the world’s first platform to offer guaranteed buying of premium mobile inventory, while Nectar Futures is the industry’s first futures market. Any Adelphic client can access the Nectar platform through their Adelphic interface by request to either Adelphic or JUICE Mobile.
“Increasingly, clients are looking to supplement their real-time buying with guaranteed buys into the future. The addition of Nectar to the Adelphic platform will allow these two buying methodologies to co-exist behind one single sign-on. This reduces the number of independent platforms a trading desk has to use while simultaneously reducing the amount of manual work needed to secure direct guaranteed inventory from premium publishers,” explains JUICE Mobile CEO Neil Sweeney (pictured left). “By Adelphic integrating Nectar into its platform, our mutual clients can easily toggle between the two buying methodologies.”