Datorama Named a 2016 Gartner “Cool Vendor in Data-Driven Marketing”


Datorama, a marketing analytics innovation firm, announced the company has been recognized as a 2016 Gartner Cool Vendor in Data-Driven Marketing.

Datorama’s platform gives marketers the ability to connect all of their data sources together, whether it’s a handful or hundreds, to form a single source of truth for more efficient reporting, better decision-making and total control over their marketing performance.

Annually, Gartner recognizes a select number of Cool Vendors in key technology areas through a series of research reports that highlight their innovative approaches to solving persistent customer challenges. For this year’s Data-Driven Marketing report, Gartner evaluated the large, complex and growing landscape of marketing technologies to name five cool vendors, of which Datorama was included.

Datorama helps marketers solve one of the toughest challenges, data integration. By enabling marketers to connect any data source, in any format, at any time, from the bewildering landscape of advertising and marketing technologies, Datorama helps enterprises, agencies, publishers and platforms of all sizes centralize all of their marketing data across silos.

“It’s gratifying to have a coveted organization, like Gartner, name us as a Cool Vendor. We believe this reflects an understanding of the true value the Datorama Marketing Integration Engine delivers to customers. We’re delivering a next-generation, self-service marketing analytics solution built to automate data management, modeling and analytics for all professionals within a business — this spans from non-technical marketers and analysts to data scientists to the C-suite,” said Ran Sarig, co-founder and CEO, Datorama (pictured top left). “We’re honored to be recognized as a 2016 Gartner Cool Vendor.”

Datorama has gained significant customer traction worldwide, onboarding more than 200 agencies and more than 1,900 brands across 23 industry verticals on their platform. Global customers include L’Oréal, Yahoo! JAPAN and MediaVest. The company was ranked third on the prestigious 2015 Deloitte Israel Fast 50-Rising Star list recognizing Datorama’s extraordinary revenue growth rate of 694 percent. Recently, Datorama’s platform was ISO27001-certified for financial and government-grade data security.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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