Yieldr conducted a case study with Office Depot on the impact of programmatic video banner ads. The results may surprise–and delight–you. They discovered that the ads achieved:
* 2.5 time higher CTR than the industry display average.
* Impressions appeared in screen at a rate of more than 21% higher than the video banner average.
* The ads resulted in a number of post-click sales at a CPA that was 2 times lower than an average display branding campaign.