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Yieldr Case Study: Programmatic Video Banner Ads Deliver Big Results

Written on
Mar 1, 2016 
Author
Adotas  |

Yieldr conducted a case study with Office Depot on the impact of programmatic video banner ads. The results may surprise–and delight–you. They discovered that the ads achieved:

* 2.5 time higher CTR than the industry display average.

* Impressions appeared in screen at a rate of more than 21% higher than the video banner average.

* The ads resulted in a number of post-click sales at a CPA that was 2 times lower than an average display branding campaign.


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