SXSW/nFusion Cojones Awards; 2017 Digital Ad Spend Predicted to Surpass TV; Jaclyn Stewart Joins The 614 Group

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nFusion Honors Boldest, Most Innovative Marketers with Cojones Awards.

On March 12, marketing leaders from Georgia Pacific, Grubhub, KIND Snacks, Seventh Generation and TD Ameritrade were named winners of the 2016 Cojones Awards. The winners were announced during SXSW Interactive at a private ceremony hosted by marketing agency nFusion and its CEO John Ellett (pictured left).

The Cojones Awards, presented annually at SXSW, recognizes marketers who have disrupted the status quo and who embrace the role of the modern marketer. Nominations go to the marketing change agents who have shown courage, ingenuity and boldness in delivering remarkable results for their organizations. Winners were selected by a combination of an independent panel of judges and Tweet2Votes.

“CMOs today are required to be change agents for their organizations — and that takes courage,” said Ellett. “We’re proud to recognize the marketing leaders who are doing bold, transformative things for their brands.”

The following are the 2016 Cojones Award winners for courageous marketing, recognized in five categories:

Inspire: to build authentic brands with a sense of purpose:


Winner:
Lisa Mann, EVP of Marketing at KIND Snacks

Finalists included: Emily Culp, CMO at Keds and Andy Lark, CMO at Xero

Be Bold: to disrupt the status quo and break out of the sea of sameness:

Winner: Joey Bergstein, GM and CMO at Seventh Generation

Finalists included: Rob Lynch, Brand President and CMO at Arby’s Restaurant Group and Marisa Thalberg, CMO at Taco Bell

Connect: to deliver meaningful customer experiences seamlessly across channels:

Winner: Denise Karkos, CMO at TD Ameritrade

Finalists included: Evan Greene, CMO at The Recording Academy/Grammys and Jacob Jaber, CEO at Philz Coffee

Innovate: to implement new ways of engaging customer living a digital lifestyle:


Winner:
Barbara Martin Coppola, CMO at Grubhub

Finalists included: Eric Asche, CMO at Truth Initiative and Vinoo Vijay, EVP, CMO and Head of Corporate and Public Affairs at TD Bank

Transform: to build organizational capabilities to become modern marketers:


Winner:
Douwe Bergsma, CMO at Georgia-Pacific LLC

Finalists included: Trish Mueller, SVP and CMO at The Home Depot and Peter Horst, CMO at The Hershey Company

About nFusion:
nFusion is proud to have been recognized by Ad Age as a Small Agency of the Year in 2014 and winner of a Gold Effie in 2015. Follow nFusion on Twitter, LinkedIn, Facebook or the agency website.

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Digital Ad Spend To Surpass TV Outlay for First Time Next Year.

In 2017, ZenithOptimedia predicted today that 2017 will be a record year globally for digital advertising and businesses will spend more on Internet ads than on TV commercials for the first time! Increasing demand for ads on social media, online video and paid search will fuel the surge–triple the growth in the rest of the ad world. The Rio Olympics, European soccer championships and U.S. elections will lead the charge in increased ad spend.

Micke Paqvalén, CEO and founder of Kiosked (pictured left), a global ad automation company, says, “We are on the brink of an internet advertising boom, as spend online looks set to outstrip TV by 2017. As spend on internet advertising increases, particularly in the run up to the 2016 Olympics, UEFA European Championship and US presidential elections, the demand for better performing ads will undoubtedly surge. Less intrusive, more relevant and creative ad units will be a necessity to avoid the banner blindness curse that has plagued advertisers. But for this growth to be realized, some major challenges need to be overcome; ad fraud is rife and intrusive ads are commonplace.

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Jaclyn Stewart Joins The 614 Group as Senior Director of the Relaunched Publisher Services Practice.


The 614 Group, a digital advertising infrastructure consultancy, announced two significant steps forward in its strategy of offering clients and partners high-level tactical ad operations and strategic workflow support and led by premier industry talent.

First, the company has relaunched its Content Monetization and Revenue Strategy practice as a new “Publisher Services” practice. The rebranded practice is dedicated to empowering companies across the publisher marketplace to grow revenue through strategic and tactical support services, enabling clients to maximize resources and increase ROI and their bottom line.

Second, to help drive the newly formed Publisher Services practice, the company has appointed Jaclyn Stewart (pictured left) as Senior Director. With broad experience leading the digital advertising efforts of major media publishers, Stewart brings unique insights and solutions-based experience to the The 614 Group and its clients. In her role, Stewart will apply her expertise in sales and operations with a focus on business planning and support infrastructure.

“The enhancement and consistent delivery of ad operations training and support are an essential element in reinforcing The 614 Group as a go-to resource for our publisher partners,” said Rob Rasko, CEO and Founder of The 614 Group. “Having Jackie on our global team allows The 614 Group to offer a greater breadth and depth of products and services to our clients, and further enhances our commitment to being both a strategic and tactically-focused services company. Today’s market requires a blend of skill sets in its trusted partners as the challenges in the ecosystem in which we operate continue to become increasingly complex. Jackie’s addition to our team is a reflection of our ability to do exactly that,” Rasko added.

Stewart will work with Celia Wu, who leads the Publisher Services Practice as Managing Director.

“We renamed our practice ‘Publisher Services’ as that is precisely what we do — we are a white-glove consultancy that holds ourselves accountable for successful client engagements. Adding Jackie to our team, who is an accomplished and acknowledged leader in media circles with exceptional skills garnered at gold-label brands such as Conde Nast, underscores our commitment to bring the best people who have walked in the shoes of publishers to service our publisher clients,” said Wu.

Prior to joining The 614 Group, Stewart served as the Associate Business Director, Digital for Condé Nast before being appointed as the Director of Account Management. In this role, Stewart managed a team of digital campaign managers with a focus on post-sales activities supporting display and video for digital advertising campaigns. She was responsible for architecting and delivering training for new hires and existing teams on process, best practices and product features and functionality. Under Stewart’s leadership, the account management team executed client-driven campaign KPIs and carried those through the delivery, optimizations and reporting phases. In addition to her work with Condé Nast, Stewart also previously served as the Director of Client Services at StyleCaster.

“I decided to join The 614 Group to take my experience in the start-up and premium publisher space and use that knowledge to be a positive agent of change in the industry. I look forward to helping publishers drive their departments forward and help become even better client service organizations through streamlined workflow, efficient processes and engaged, well-trained team members.”

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