Strategy & Planning Product Enhances Marketers’ Capabilities From Strategy to Execution.
ScribbleLive , a global leader in content marketing, today announced the rollout of ScribbleLive Plan. ScribbleLive Plan guides and supports marketing teams from strategy to execution. The product ensures that every piece of content, whether it’s a single tweet or webinar series, is aligned to the same goals, focused on the right personas and working as efficiently as possible to move the needle.
According to a 2016 CMI/MarketingProfs survey, marketers with a documented content strategy are 60% more likely to be successful, but only 32% of B2B marketing organizations have one. Plan enables marketers to build and document their content marketing strategy and let it guide their marketing planning and execution.
ScribbleLive Plan gives marketing teams a foundation to create, document and execute their marketing strategies. This is done by leveraging the product framework to build personas, set business goals and seamlessly manage project progress. In addition, ScribbleLive Plan helps relieve the burden of team silos, enabling marketers to work together more seamlessly. With stronger collaboration, it becomes easier to execute and achieve their business goals.
“As ScribbleLive continues to deliver on our mission to provide global brand marketers with a complete solution for the most effective content marketing, we are proud to introduce ScribbleLive Plan,” said ScribbleLive CEO, Vince Mifsud (pictured top left). “Market demand to take advantage of the key capabilities ScribbleLive Plan offers is very strong, and we are excited to deliver this
The launch of ScribbleLive Plan advances the company’s mission of revolutionizing the way brands transform content into marketing and business results. This product will allow marketers to further harness the power of the ScribbleLive content marketing platform to plan, create, distribute and measure marketing efforts to drive top of funnel growth and transform marketing effectiveness.