Programmatic Video Insights: What buyers buy and how sellers sell

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Video advertising software company, Tremor Video, has created an infographic that illustrates the continuing change in how and where audiences consume content. The data, explains Ariane Gut, VP & Head of Insights & Analytics (pictured left), come from Tremor Video’s programmatic video ad platform during Q4 of last year.

* In Q4 2015, there was a 40% increase in video ad calls across all screens.

* The largest increase in ad calls/consumption occurred in mobile, which saw a 74% increase; desktop declined by 15%.

* Sellers are increasingly monetizing mobile inventory, with open auctions seeing 100% growth, and guaranteed deals over 150%.

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