Video advertising software company, Tremor Video, has created an infographic that illustrates the continuing change in how and where audiences consume content. The data, explains Ariane Gut, VP & Head of Insights & Analytics (pictured left), come from Tremor Video’s programmatic video ad platform during Q4 of last year.
* In Q4 2015, there was a 40% increase in video ad calls across all screens.
* The largest increase in ad calls/consumption occurred in mobile, which saw a 74% increase; desktop declined by 15%.
* Sellers are increasingly monetizing mobile inventory, with open auctions seeing 100% growth, and guaranteed deals over 150%.