Paid search recommendation engine helps SMBs optimize SEM campaigns.
Search marketing company NetElixir has developed a paid search recommendation engine that simplifies the process of optimizing Google AdWords campaigns. LXRGUIDE is a virtual paid search advisor designed to help small and medium size businesses improve their search marketing efforts through customized recommendations that lift campaign performance.
Web-based LXRGUIDE integrates directly with Google AdWords and conducts analysis based on budget and KPI metrics such as ROI (Revenue/Ad Spend) and CPO (Cost Per Order). Machine intelligence runs reports for revenue, spend and runrate and gives targeted keyword-level recommendations based on real-time analysis. The recommendations can be directly posted to Google Adwords. For improved productivity, LXRGUIDE allows for bulk uploads to Google AdWords using its adwords editor tool.
Proprietary sequencing algorithms lead to actionable recommendations based on the prior action taken and resultant outcome. LXRGUIDE also details the methodology and rationale behind the recommendations (along with in-depth analysis), giving search marketers sophisticated insights into their campaign optimization needs.
LXRGUIDE has a robust reporting section that offers insightful reports, including:
– Account level performance
– Geographical distribution
– Device distribution (mobile, tablet, etc)
– Hourly performance
– Quality score
– Impression share
“Search continues to be one of the primary ways customers find what they need, yet for many small and medium sized businesses, the practice remains a black box. With LXRGUIDE, we aim to take the mystery out of search and put it within reach,” said Udayan Bose, CEO of NetElixir (pictured top left). “By streamlining the PPC management process, we are giving SMBs the ability to implement smarter, data-driven decisions to their campaigns in a matter of minutes and peace of mind that they are using Google AdWords to their full advantage.”