Innovid: March Madness Shows the Power of Advertising During Live Streaming

Written on
Mar 17, 2016 
Adotas  |

Like this year’s Super Bowl, NCAA March Madness (CBS) is poised to be another huge live streaming event. Innovid, a video marketing platform, is placing big bets on OTT (over-the-top devices) to break out as the real winner and more streaming options means more ways for advertisers to get in on the action. In fact, Innovid’s co-founder and CTO, Tal Chalozin (pictured left), believes that live streaming events will play a key role in the future of advertising, paving the way for personalized, localized, and interactive digital video ads. In short, this is just the beginning.

To help support this concept, Innovid created a predictive infographic called “Over-The-Top Streaming Picked To Go All The Way With Tourney Viewers” that showcases how and why OTT will score big during March Madness.


ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , and
Article Sponsor

More News