IAB Promotes Chris Glushko; The Trade Desk Adds Netflix’s David Wells to BOD; Fair Adblock: 95% of Users Opt for (Some) Ads

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IAB Promotes Chris Glushko to Vice President of Marketing.

The Interactive Advertising Bureau (IAB) announced the promotion of Chris Glushko (picturd left) to Vice President, Marketing.

Glushko has worked at IAB for nine years, most recently as Senior Director, Marketing. In that position, he spearheaded internal and external communications efforts with IAB leadership in line with the numerous capabilities of the organization – public policy, mobile, video, professional certification, technical standards, and more. Various marketing campaigns under his supervision have effectively connected with publishers, advertisers, media buyers, ad creatives, technologists, and legislators, as well as consumers who turn to the ad-supported web every day for news, information, and entertainment.

Over the course of his time with the organization, Glushko has played a key role in the marketing and communications programs that have helped drive tremendous growth in membership and IAB conferences and events, as well as triple traffic to IAB web properties. This past October, he launched the new IAB.com, the third website redesign he’s led since joining IAB. He also created the IAB Digital Simplified Program, streamlining digital’s most complex subjects to make them accessible to new members of the industry through video and other formats.

“Chris has shown prowess in creating marketing programs that resonate with the diverse stakeholders across the digital media and marketing landscape,” said David Doty, Executive Vice President and CMO, IAB. “As the interactive advertising arena evolves and expands, Chris’ abilities will prove invaluable to IAB and the industry as a whole.”

“It has been a privilege to work at IAB during this period of tremendous growth for digital advertising,” said Glushko. “I am proud of being a key part of a team that has guided the industry through dramatic shifts and many successes.”

Prior to working at IAB, Chris Glushko served as Manager, Interactive Marketing for Century 21 Real Estate Corporation. In that role, Glushko was responsible for building the company’s interactive marketing and digital advertising capabilities, as well as its CRM strategy and deployment.

Glushko holds a BA in Sociology from Centenary College and resides in Brooklyn, NY, with his wife, Allie Carson, and canine companion, Willis. An avid live music fan, he donates a great deal of his spare time to supporting the Mockingbird Foundation, a nonprofit organization that has granted over $1 million dollars to music education programs for children.

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The Trade Desk, Inc. welcomes Netflix Chief Financial Officer David Wells to its Board of Directors.

The Trade Desk, Inc., a demand-side platform in global advertising, announced that David Wells (pictured left) has joined its board of directors. Wells has served as Netflix’s Chief Financial Officer since 2010 and joins The Trade Desk’s board to help steer the company’s industry-leading growth. “David is a brilliant mind and a world-class strategist. We are privileged to benefit from his expertise as he joins our already-impressive board, which represents leadership in venture capital and media from across the globe,” said Jeff Green, CEO and founder of The Trade Desk.

“Netflix has set the standard for the new wave of media consumption and David’s wealth of experience will be an incredible asset for us as we continue to pioneer the next opportunities in programmatic advertising,” Green concluded.

Wells adds, “I’m pleased to join the leadership team at The Trade Desk as a member of the board of directors. While I’m impressed to join a company that has experienced such high growth in the recent years, I’m more impressed by Jeff’s ability as CEO, including his vision of building sustainable relationships and a buyer-first approach to technology. I look forward to a mutually beneficial tenure.”

Wells has been CFO of Netflix for the past five years. Prior to that, he served in a variety of planning and analysis roles, including Vice President of Financial Planning & Analysis, joining the company in 2004. In addition to his financial responsibilities, he oversees a number of operating areas as well including customer service, real estate, and employee technology. Wells holds an M.B.A and M.P.P. from the University of Chicago and a Bachelor’s Degree in Commerce from the University of Virginia.

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Fair Adblock: 95% of Users Opt for (Some) Ads.

Google shut Fair Adblock out of the Chrome store for a spell. After much back and forth, some tweaks, and another review, Google finally put the app back in the store!

According to the company that developed Fair Adblock: “Adblocking truly is the biggest problem our industry faces, and Stands Fair Adblock believes it has a chance to fix it. Stands has gotten 95% of it’s users to opt in to ads. How? By giving consumers the opportunity to control ads they see and to send ad revenues to a nonprofit of their choosing. Publishers still get paid, the consumers still see ads, everyone wins.”

The software has had 500,000 downloads in a couple of months.

Stands’ CEO Roy Rosenfeld (pictured top left) says, “We founded Stands because we believe that your values should impact the world around you, and we think the web is a great way to achieve that. We wanted to do something that will inspire us and make us proud to go to work every morning. We wanted to feel that what we’re doing has a real impact on the world, that it will benefit important causes and be a force for good. We hope you’ll join us to build Stands into a platform that gives all of us to the power to enjoy a free, respectful, and impactful web.”

The company has seen:

• Strong organic growth: 2k to 250k Weekly Active Users in less than 4 months

• More than 2,000 5 star reviews

• #1 ad blocker in the Chrome store

• Initial PR converts 50% of visitors to users

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