Hires at PushSpring and Go2mobi; SourceKnowledge Raises $1.5 Million
PushSpring Expands to New York, Hiring Patrick Callinan as Director of Sales, East Coast.
PushSpring, a mobile app data and insights provider, announced that they have opened a New York City office and that Patrick Callinan (pictured left) has joined the company in the newly created position of Director of Sales, East Coast to run it.
“We recognize the need to be close to the growing base of agency and brand customers that are selecting PushSpring for their mobile targeting needs,” says Tyler Davidson, PushSpring’s co-founder and Chief Revenue Officer. “As we expand our mobile data and insights offerings, we are adding a seasoned professional to our team who will provide our customers with the appropriate level of engagement and support.”
Mr. Callinan joins PushSpring from Mozilla, where he was the Global Content Partnership Director helping scale their new business partnerships, and launch a media product within the Firefox browser. Mr. Callinan has significant experience in growing digital and mobile data partnerships, having held sales leadership roles at Nielsen, Facebook, Centro, and Experian Interactive. Mr. Callinan holds a BA in Communications from Loyola Marymount University in Los Angeles.
PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering over 170 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.
Go2mobi Appoints Jake Dolce VP National Brand Sales.
Go2mobi, a mobile advertising platform, announced the appointment of Jake Dolce (pictured left) as Vice President of National Brand Sales. Dolce will lead Go2mobi from its New York office in expanding its growing portfolio of established clients and solidifying its position as the leader in mobile advertising technology.
“Jake Dolce is joining us at a very exciting time as we accelerate our growth as a company and establish ourselves as the leaders of mobile ad tech.” said Tom Desaulniers, Go2mobi’s President and co-founder. “Dolce’s extensive experience within the industry will be invaluable to development of the company. This addition solidifies our commitment to finding the most talented, client-focused, and innovative staff. We are thrilled to have him join the team.”
Dolce brings almost 20 years of experience to this position. Prior to Go2mobi, Dolce served as Senior Director of Media Sales East at Collective, a multi-screen an ad tech company. Before that, he was Director of Sales East at Jumptap, a data driven mobile advertising network. Dolce has also held positions at various notable companies, including Tremor Video, ScanScout, Glam Media, Bloomberg, and Clear Channel Radio New York.
“Go2mobi is a career opportunity that presents an incredible opportunity for disruption and rapid expansion. I am very excited to work with the talented people of Go2mobi and partner with advertisers thirsty for innovative ways to engage with consumers in the mobile ecosystem.” said Dolce. “Go2mobi has lead the mobile revolution by diving deeper, allowing advertisers to reach their ideal consumers with the right message at each individual mobile moment. I plan to use my agency and advertiser relationships to help Go2mobi expand its U.S. and global business as well as building a talented sales team focused on advertiser needs.”
Go2mobi is a provider of mobile advertising solutions to brands, agencies, and programmatic self-serve clients globally. Go2mobi’s campaigns are powered by an audience targeting platform that leverages first-party location, intent, interest, and demographic data to target specific audiences for brand and agency partners. Go2mobi’s self-serve programmatic platform offers massive global scale, deep reporting and optimization and a user-friendly interface.
SourceKnowledge Raises $1.5 Million From BDC Capital.
SourceKnowledge announced a $1.5 million financing round from BDC Capital, a subsidiary of the Business Development Bank of Canada (BDC). The funding will be used to scale growth in the company’s quickly expanding performance advertising platform Engage.
“Focused on transforming how data-driven businesses advertise online, our team is generating revenue at an exponential rate, up 133 percent between 2014 and 2015, and we see an even greater opportunity ahead of us as our programmatic video and display products allow advertisers to engage audiences on any device,” said SourceKnowledge president and co-founder Patrick Hopf (pictured left). “With this funding in place, we’ll soon be making big investments in expanding our team of talented developers and we’ll scale our outreach strategy so we can make an even greater impact on how advertisers engage with their customers.”
The Engage platform was developed for mobile gaming and app publishers, eCommerce brands, SaaS companies and performance driven agencies. It empowers them to create data-driven journeys that allow for more efficient user acquisition alongside transparent reporting that focuses on conversion metrics. The platform enables advertisers to take an omnichannel approach to digital advertising by leveraging video and display assets, data targeting and re-engagement capabilities across multiple devices. Engage allows for campaigns to access more than 60 billion ad opportunities every month through partnerships with Facebook, Google, Twitter, LiveRail, AOL, DailyMotion and SpotXchange.
“SourceKnowledge has developed a strong solution for the online video advertising market. With revenues increasing quickly, SourceKnowledge was a prime candidate for mezzanine financing,” said Benoit Mignacco, Managing Director, Growth and Transition Capital at BDC Capital. Mezzanine financing is a form of debt financing and is often regarded as an alternative to equity financing like venture capital. “It is particularly well adapted to fast growing, asset-light companies like SourceKnowledge that need patient capital to fuel their growth,” explained Mignacco.
SourceKnowledge will also increase marketing efforts within North America. There were already significant staffing up efforts in Q3 and Q4 of 2015 as SourceKnowledge doubled the size of their development team. In the last year, SourceKnowledge opened offices in Vancouver that will service the west coast of the United States and Canada. 2015 also saw the company’s other SaaS offering, Reach DSP, grow monthly revenue between Q1 and Q4 by more than 900 percent.
No comments yet
Leave a Comment
- Factual Joins the Network Advertising Initiative
- Beacons Help Professional Sports Teams Reclaim $1 Billion in Lost Ticket Sales
- Mobile Moment Targeting–The Lessons from (we know you’re tired of hearing about it) Pokémon Go
- Video Advertising Bureau: TV Brands Dominate Millennials’ Video Viewing
- Retail-Related Mobile Searches Continue Once Customer Enters Store: Hitwise