WalletAds, Mobile Ad Technology: What’s Up

Written on
Feb 25, 2016 
Adotas  |

Vibes,a mobile marketing leader, today announced its first-to-market, patent-pending mobile ad technology WalletAds™ has experienced tremendous growth and demand since launching a year ago. WalletAds has built a rich ecosystem of leading partners, resellers and agencies and a notable roster of major brand advertisers, including Honda, Adidas, Petco, HP, Dairy Queen, FedEx Office, Dick’s Sporting Goods, Firestone and more.

WalletAds enables all advertisers to remove the friction commonly associated with mobile ads and the reliance on brand-owned mobile apps by integrating with Apple Wallet and Android Pay, the mobile wallet apps pre-installed on nearly all iPhones and Android phones. In just two taps, consumers seamlessly “tap and save” branded content, such as a special offer, coupon or event reminder, to their mobile wallets directly from a mobile ad.

This type of mobile ad destination comes highly requested by consumers. According to Vibes’ 2016 Mobile Consumer Report, about half of consumers say they prefer to be directed to a mobile coupon page as opposed to a mobile commerce or app download page. This recent study also found that approximately one-third (32 percent) of mobile consumers currently use a mobile wallet like Apple Wallet or Android Pay. Without requiring brands to rely on their own mobile apps, WalletAds allows advertisers to capitalize on the rapid adoption of these native applications.

“WalletAds solves several key problems for advertisers: First, we allow them to close the loop on their campaigns and connect their paid media with real-life purchases in a way that is seamless and trackable; second, saved WalletAds become a living ad unit in the mobile wallet that can be updated over time with new offers, content and reminders to extend the brand’s engagement with the consumer,” said Brian Bradtke, VP of mobile wallet advertising at Vibes (pictured top left). “WalletAds is resonating with some of the biggest agencies, platforms and brand advertisers around – and we’re already seeing more budget being allocated and larger campaigns being run. Vibes is consistently seeing engagement metrics that are 2-4 times better than comparable ad experiences.”

WalletAds is unique in comparison to other mobile ad formats because of its CRM functionality and persistence in the mobile wallet. Through location-triggered reminders or updates at relevant times, WalletAds unlocks the ability for brands to influence the consumer through the entire purchase process, even after the ad campaign has ended.

Vibes has run more than 40 WalletAds campaigns across the retail, automotive, QSR and fast casual restaurants industries, and has WalletAds partnerships with a number of leading mobile advertising companies and agencies, including Flashtalking, MEC Global (North America), MobileFuse, Spark SMG and others. Click here for the WalletAds Handbook.


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