Tapjoy Now Offers User-Level Segmentation and Predictive Analysis in Mobile Ad Mediation

Written on
Feb 19, 2016 
Adotas  |

MoPub, Fyber and AerServ are first mediation partners making their premium ad demand services available via Tapjoy’s personalized monetization platform.

Tapjoy, a mobile industry personalized monetization platform, announced it has partnered with several of the mobile industry’s leading ad mediation companies, including MoPub, Fyber and AerServ. These partnerships enable app developers to leverage mediated ad demand in conjunction with user level segmentation and predictive analytics. This combination drives optimal ad pricing and fill rates, while ensuring existing and predicted paying customers are not distracted with ads.

“Our goal is to give developers the unique combination of ad-tech and mar-tech tools they need to monetize their consumer audiences intelligently and effectively,” said Steve Wadsworth, Tapjoy’s CEO (pictured top left). “Tapjoy’s ad mediation strategy is to provide app developers with the ability to leverage our LTV Infrastructure for serving targeted, engaging and timely ads, regardless of the where the ad demand originates. Further, we are now complimenting these mediation offerings with Tapjoy’s rewarded video and full screen interstitial ad services.”

Tapjoy’s mediation partnerships offer two levels of integration for publishers:

Platform Integration:
Gives app publishers complete access to Tapjoy’s LTV Infrastructure for yield management of contextual marketing messages and ad demand from a variety of third-party ad sources. “Platform” publisher partners are able to analyze consumer behavior in real-time, segment based on historical or predicted in-app spending, and surface the optimal advertising mix for non-spending consumers. Tapjoy’s SDK seamlessly integrates mediator SDKs to allow app developers to serve ad demand from any number of third-party ad networks, based on fill-rate and overall eCPM performance.

Adapter Integration: Delivers Tapjoy’s premium rewarded video ad service via our mediation partners’ SDKs, enabling app developers to leverage Tapjoy’s deep portfolio of brand advertising partners.

“For successful app monetization, app developers need to work with flexible partners that offer full-stack solutions,” said Ross Barasch, Senior Director of Global Strategic Partnerships, Fyber. “Through this partnership, they’ll gain access to some of the strongest monetization platforms available — ultimately driving higher yield for their inventory.”

Tapjoy’s mediation partner services are now free to use for any developer who has integrated the latest Tapjoy SDK. Existing Tapjoy publishers can begin using mediation immediately by accessing it through their dashboard. For a demo, click here.


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