New Partnership Strengthens Leading Mobile Supply Side Platform, Allowing Developers to Further Maximize Video Ad Revenues
Supersonic by ironSource, an independent mobile monetization and marketing platform, announced the addition of InMobi as a network partner of its Supply Side Platform. Publishers utilizing the Supersonic Mediation SDK can now leverage InMobi as a premium demand source, incrementally increasing competition for their video inventory, and maximizing global fill rates and eCPMs.
Mobile video is surging as the fastest growing segment in digital advertising.
According to eMarketer, advertising spend for mobile video grew 70% in 2015, reaching $2.62 billion in the US alone. The format is experiencing rapid growth among both brand and performance advertisers for its high user engagement and brand storytelling capabilities. As larger audiences migrate much of their video viewing behavior to their handhelds, demand is only expected to continue rising.
“We’re pleased to partner with Supersonic to offer developers access to our unique blend of brand, commerce, and premium non-gaming demand globally, spanning over 1,500 advertisers,” said Bob Bahramipour, Senior Vice President, Global Business Development, InMobi. “Working with the world’s leading brands, agencies and DSPs around the globe, we’re excited to provide access to premium mobile ad campaigns to Supersonic’s Mediation platform.”
“We created the SSP with the intention of making developers’ lives easier, giving them one powerful platform that provides access to multiple networks and automatically optimizes across them,” said Adam Ben David, VP SSP, Supersonic by ironSource. “We’re constantly working to improve the extent of the coverage the SSP provides to give developers more access to premium and wide ranging demand, and this latest integration serves exactly that aim.”
Supersonic’s Mediation Platform is a one-stop shop solution to help developers manage and optimize across multiple demand sources. The platform provides access to leading networks, including InMobi, Applovin, AdColony, Chartboost and more, allowing developers to maximize eCPMs and fill rates. The company’s intuitive dashboard provides unprecedented insight into network performances and real-time reporting capabilities, putting full inventory control back into the hands of the developer, and enabling them to maximise revenue via one centralized SDK.
The addition of InMobi will bring developers a new crop of global demand for video and rewarded video ads. Integrating partner ad networks is simple. For new users, follow Supersonic’s quick setup guide to have the leading ad networks deployed in a matter of hours. Supersonic’s Mediation Platform supports Unity, Adobe Air, iOS and Android.