Opera Mediaworks Now Has the Second-Largest Advertising SDK Footprint in Mobile after Google

Written on
Feb 18, 2016 
Adotas  |

Opera Mediaworks demonstrated its consistent dominance as one of the top platforms in the mobile advertising industry by reporting strong performance in Q4 2015. Last week, parent company Opera ASA announced Q4 2015 financial earnings and Opera Mediaworks, a fully-owned subsidiary, continued to be the strongest contributor of revenue (75% of overall Opera ASA revenues) and growth to the parent company. Opera Mediaworks reported over 40% year-over-year increase in Q4 global ad revenue to $145.5 million and over 53% year-over-year increase in revenue on an annual basis.

Alongside the quarterly earnings, the company also announced that a consortium of Chinese Internet companies has made a public offer to buy all shares of Opera ASA. This offer is pending shareholder and regulatory approval.

Here are some key numbers:

* $145.5MM in revenue in Q4 2015, over 40% year over year increase

* Opera ASA reported overall Q4 2015 revenues of $193.5MM

* Opera Mediaworks’ platform reach grew 48% year over year to 1.2 million users globally

Mobile video continued to make the largest contribution to revenues to the Opera Mediaworks platform, comprising 60% of company’s revenues

85% year over year growth in publishers with $1MM+ earnings run rate

129% year-over-year growth in programmatic sales

The company also reported that it now has the second-largest advertising SDK footprint in mobile after Google, as confirmed by third-party data sources. This puts Opera’s ad SDK footprint ahead of Twitter (MoPub), AOL (Millennial Media), InMobi, Facebook (LiveRail) and others.


ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News