Adwords Excel plugin simplifies every aspect of Google AdWords reporting and analysis and provides actionable insights within seconds.
The search marketing company NetElixir has launched a new AdWords analysis and reporting dashboard called LXRPlugin, which provides actionable insights to help businesses and agencies manage search marketing campaigns and helps considerable time savings from cumbersome reporting.
LXRPlugin is able to generate the standard Google reports as well as over 20 analytics reports that provide actionable insights to users, which detail steps to enhance campaign performance. Examples of these types of reports include:
– Device-level search analysis
– Hourly search query and purchase pattern analysis
– Geo-level customer distribution analysis
“One of our main objectives at NetElixir is to help break the barriers that exist between companies with large digital marketing budgets and the average small business owner who can’t spend a lot, but still needs access to digital marketing to grow the business,” said Udayan Bose, CEO of NetElixir (pictured top left). “LXRPlugin is a great tool for both small companies and agencies looking to save time and money on managing their own or client search marketing campaigns. We designed LXRPlugin in-house to save us time with our campaigns and found it to be a huge productivity booster. Given our company philosophy, we wanted to share our success with others and make this tool available publicly.”
The system pulls data directly from Google AdWords into Excel, reviews and analyzes the performance of Google AdWords campaigns in real-time and generates over 35 reports, including custom weekly and monthly reports and those with graphical representations to help better visualize data. LXRPlugin can manage multiple Google AdWords accounts.
“Our use of this Excel plugin has helped us to find and make changes quickly, saving us large chunks of time that we normally devote to creating and analyzing reports as well as budget that we typically allocate to analysts for gaining insights from our search marketing data. The monetary savings has amounted to roughly $2K per month,” said Stephen Light, director of e-commerce & marketing at e-retailer Rug Studio. “LXRPlugin, with its ease of use, low cost and in-depth reporting, has been a huge asset for us.”
LXRPlugin is the newest offering from NetElixir’s LXRMarketplace, an online hub for free or low cost search marketing tools that are designed for small businesses and solo entrepreneurs, who require affordable search marketing expertise and solutions.