Mobile World Congress 2016: What’s Hot — From Hotwire PR

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MWC (Mobile World Congress) has been driving big conversations across the media and social channels this week, and particularly on Twitter. Hotwire looked at tweets in association with the hashtag #MWC16, and found: the top 10 brands being talked about; top 10 trends being mentioned; and overall volume of tweets.

“This MWC we’re seeing emerging brands and technologies stealing the show, with some of the major players, that dominated last year, barely getting a look in,” says Matt Cross, Deputy Managing Director of Hotwire UK, and a mobile industry expert (pictured top left). “Wearables were the ‘big thing’ last year with both the Huawei Watch and the HTC RE Grip launching at the event, ahead of the eagerly anticipated Apple Watch. But despite having created a massive buzz at CES 2016, wearables failed to make an impact at MWC, owning just a fraction of the conversation in which VR and 5G dominated.

“It was a similar story with the brands at the event. Chinese market disruptor, Xiaomi, has launched itself into the limelight this MWC, – knocking massive brands like Apple and Microsoft off the top 10 list.

“As the growth of smartphone sales continues to slow, pressure is ramping up on Apple and Samsung to do something really special – will the S7 and iPhone 7 do that? Markets analysts appear to doubt it. At the same time, brands such as Xiaomi will begin to compete more seriously in Western markets, attacking with lower-cost, high-functionality devices. 2016 could shape up to be a scrappy fight as some of the lines are redrawn within the handset sector.”


Overall MWC 2016 tweets – 405,132

Top 10 brands of MWC 2016

1. LG – 44,482

2. Samsung – 40,873

3. Sony – 21,572

4. Huawei 15,556

5. Xiaomi – 12,819

6. Lenovo – 13,042

7. HTC – 11,483

8. Android – 11,723

9. Lenovo – 9,629

10. Qualcomm – 8,736


Top 10 trends of MWC 2016

1. Samsung Galaxy S7/Edge – 35,360

2. LG G5 – 34,496

3. Xperia – 22,409

4. Zuckerberg – 16,074

5. IoT – 14,487

6. VR – 13,941

7. 5G – 12,650

8. 360 – 10,885

9. Windows – 9,162

10. Tablet – 8,661


Top 10 brands of MWC 2015

1. HTC – 21,129

2. Samsung – 20,519

3. Huawei – 16,107

4. Sony – 14,343

5. Microsoft – 11,654

6. Android – 11,108

7. Lenovo – 8,637

8. Blackberry – 5,799

9. Apple – 3,155

10. Qualcomm – 2,919

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