Retail, Tech and Consumer Packaged Goods were the Leading Outstream Mobile Video Ad categories in Q4 2015 according to Positive Mobile.
Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile. The data presented here is based on outstream mobile video ad campaigns, which unlike pre / mid / post-roll, don’t run during video content. Outstream ads are native like, in-feed video placements which run in-content on mobile websites and in apps.
Top Mobile Video Advertising Categories in Q4 2015
Consumer Packaged Goods:16.5%
Arts & Entertainment: 7%
Financial Services: 6%
Cosmetics / Beauty: 5%
Health Care: 3%
Government & Politics: 1%
Energy & Environment: 1%
Home Supplies: .5%
“As this was Q4, finding Retail and Automotive along with Consumer Packaged Goods and Tech / Apps at the top of the mobile video advertising charts was no surprise,” said Positive Mobile CEO & founder Tzahi Stein (pictured top left). “What surprised us is the relatively low ranking for Travel and particularly Financial Services. For FinTech and Mobile Payments to catch on, we’ll have to see Financial Services advertisers lead in a mobile marketing category like mobile video. And given the growth of digital travel solutions as well as the experiential nature of travel advertising, mobile video is a natural marketing channel for this industry.”
Breaking down Retail, the leading mobile video advertising category according to Positive Mobile showed Mass Market Retailers (53%) ahead by a country mile, an expected result in the run-up to the holidays. Drug stores (10%) and Fashion (9%) were followed by Greeting Cards (8%) and Food Service (6%).
Breaking down Technology, the #2 category of mobile video advertising according to Positive Mobile found Apps (57%), unsurprisingly, at the top of this category. Rounding out the top-5 were Media (8%), Streaming Devices (8%), Smart Watches (8%), and Tablets (8%).
“In April, when we announce the results from Q1 2016, it will be interesting to see who will replace retailing at the top of the chart, and what kind of an impact the Super Bowl and Valentine’s Day will have,” added Stein. “We might have to wait until Q2 or Q3 to see Political Advertising rise on the charts added by the targeting abilities of mobile video advertising.”
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