Jonathan Beazley Now With Kre8 Media;Yahoo Sports Launches NBA Hub; Ooyala’s Four Stories of Video Success
Kre8 Media, a DRTV, Digital Media, and Brand Response TV Agency, named Jonathan Beazley Director of Marketing Analytics.
T. Lee Cutler, Founder/CEO, Kre8 Media, announced the hire, saying, “We are very happy to add Jon to our growing team. He is well-versed in direct marketing, brand positioning, segmentation, and customer satisfaction. As the advertising industry continues to become more and more dependent upon big data to develop highly-targeted marketing campaigns, Jon’s expertise in modeling and data mining will surely play an integral part of our agency’s expansion strategy.”
Prior to joining Kre8 Media, Jonathan Beazley (pictured left) served as Director, Marketing Analytics for Catalina Marketing, Chicago, since 2012. In that position, he performed the role of internal and external consultant working to solve business challenges using big data and statistical analysis. While working with Catalina, he focused on maximizing campaign effectiveness; long-term profitability and attrition management; and, segmentation to challenge assumptions on how consumers interact with product categories and to help brands refocus on the most profitable segments in a changing marketplace.
Earlier, Jon served as consumer insights consultant with McKinsey & Company, Chicago, IL. There, he worked within the company’s marketing analytics group where to conduct primary research and database analytics in support of segmentation efforts, brand positioning, messaging, customer satisfaction, retention, acquisition, and pricing.
Prior to his role with McKinsey, Beazley served as a marketing specialist with USAA in San Antonio, TX. While at USAA, he was involved with branding, segmentation, customer experience research and emerging technologies, including launch of mobile.
Yahoo Sports Launches The Vertical, led by NBA Insider Adrian Wojnarowski, as a hub of NBA news, information and storytelling.
Yahoo! Inc. launched The Vertical with Woj, a new basketball-centric digital destination run by Yahoo NBA insider, Adrian Wojnarowski (pictured left). Part of Yahoo Sports, fans will get a unique look inside the NBA as Adrian and his team of world-class journalists, insiders and experts share a constant stream of breaking news, in-depth storytelling, front office deals, global draft analysis and the sneaker game. The Vertical will be the premier destination for all things NBA across desktop and mobile. State Farm® is one of the first brands to connect directly with basketball fans as a premier sponsor of The Vertical.
“We are excited to launch this project with Woj and a powerhouse group of writers, editors, analysts, producers and contributors,” said Bob Condor, Vice President for Yahoo Sports Media. “Fans will quickly regard it as essential to following their favorite NBA teams and players.”
The Vertical will feature an array of leaders in the industry to tell the full story around the NBA and its culture, including Chris Mannix, Michael Lee, Shams Charania, Bobby Marks, a 20-year NBA front office executive, Jonathan Givony and Mike Schmitz of DraftExpress.com, Nick DePaula of NiceKicks.com, Tim Grover, longtime trainer of Michael Jordan and Kobe Bryant, and former player Brian Scalabrine. Joe Garza, who has been a member of the Yahoo Sports team since 2012, will direct the site’s day-to-day content and coverage. Johnny Ludden, Yahoo Sports’ Editor-in-Chief, will oversee The Vertical’s content strategy and mission working closely with Garza and Woj on a shared vision.
“Every day on The Vertical, we will be committed to pulling the curtain back on the NBA and delivering our audience exclusive, compelling content, ” The Vertical editor Adrian Wojnarowski said. “We will be a 24-hour, seven-day a week news and storytelling operation. We will be relentless in pursuit of dominating the landscape of basketball media. That will be our charge every day.”
The Vertical features custom integrated advertising opportunities for brands to connect with basketball fans across screens. State Farm has a history of engaging fans around their favorite sports experiences, and sponsoring The Vertical is the latest in these efforts. State Farm will connect with consumers through high-impact display and pre-roll video ads, as well as branded integrations around video content on The Vertical. The State Farm campaign will also capitalize on events such as All-Star Weekend to reach sports fans on The Vertical, and extend its campaign through pre-roll video, native video and display ads across additional Yahoo properties.
In addition to The Vertical, Yahoo Sports recently launched a podcast in December called “The Vertical Podcast with Woj,” in partnership with DGital Media. The audio series began with NBA Commissioner Adam Silver as the first guest, and publishes new episodes each Wednesday, along with regular breaking news reports. On January 27, as an extension to Adrian’s podcast, DGital Media and Yahoo Sports launched “The Vertical Podcast with JJ Redick,” a new audio offering featuring current Los Angeles Clippers guard J.J. Redick. The podcast will publish new episodes each Tuesday, with a lineup of guests that will bring fans of all sports closer to the weekly goings-on in the NBA than ever before.
Four Stories of Video Success: Lessons from Ooyala’s Strategic Media Consulting team.
At a recent panel discussion in Australia, a group of online video content publishers were asked what their overall goal was. One spoke up without hesitation: “We want you to watch one more video.” He was entirely right. The Internet is so vast that 99.9% of the time, a viewer is probably not on your site—they’re on someone else’s. So it’s vital to maximise
the amount of time they spend with you when you have them.
This is particularly true if your site depends on advertising video on demand (AVOD). In that case, you need your curated and editorialized video content to earn truly deep audience engagement every day.
One thing is clear: the measurement game has changed. The “latest numbers” used to mean the early-morning ratings report, a heavily-extrapolated viewership table that determined what TV shows would survive and where advertisers would spend their billions. These results were supplemented with a web viewing report that showed which of your pages were getting good traffic online.
But now we have access to absolute measurement of Internet-delivered video content. Clarity like this can be disturbing: there’s no escape for a poorly-viewed video. On the other hand, it opens up a wealth of possibilities for analyzing all your content in nearly real-time, making key decisions that will drive viewership and stickiness almost immediately, promoting your best videos and giving that poorly-viewed video the chance at a new high-performing life.
The Big Data genie is well and truly out of the bottle, and it offers us all a lot more than three wishes for better video results. Making the most of this data is critical if we’re to truly understand viewers and cut through the clutter to engage them.
So, what’s the best way to ensure maximum time and eyeballs on your video offerings? Our Strategic Media Consulting team has looked at this question from many angles, based on Ooyala’s analysis of billions of video interactions every year. The data we collect can inform content licensing and creation decisions, editorial placement, content recommendation & personalisation, which devices to target at what time of the day, and so much more.
In this paper we’ll look how four actual Ooyala customers are mining today’s advanced data to drive quick and powerful business outcomes. Download it here.
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