Adadyn announced it has integrated fully automated creative ads and product feeds into its self-service display advertising platform, significantly reducing the time and effort required for marketers to implement a dynamic creative campaign.
The innovation makes it easy to set up and launch a prospecting and retargeting campaign using intuitive creative templates and a marketer’s existing product feed, the combined benefit of which is higher performing ads that result in more sales. What used to take days or weeks can now be done in minutes for one low, flat-fee price on a self-service basis.
The highlights of Adadyn’s platform enhancements include:
Robust Creative Templates – Choose from multiple standardized creative templates based on the advertiser’s business type, to quickly build dynamic creative units without a designer or the need to write new code.
Self Serve Product Feeds – Easily set up, launch and manage dynamic creative campaigns with a new product feed or an advertiser’s existing feeds for Google, Criteo and Shopify.
Low Flat-fee Pricing – Run prospecting and retargeting campaigns with dynamic creative for one low fixed price of $200/month.
“These new features solve several huge pain points for marketers who just want to build dynamic creative that integrates with their existing product feeds easily, quickly and affordably,” said Kiran Gopinath, Founder and CEO of Adadyn (pictured top left). “Our engineering team has worked tirelessly to deliver what is arguably one of the most advanced dynamic creative solutions available in the digital advertising marketplace today.”
On the heels of its announcement of CPC pricing and demographic targeting last month, these new features further exemplify Adadyn’s commitment to making display advertising technology as simple and approachable as possible for small and midsize advertisers.