Announcing the arrival of a new ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics.
Publishers have a new way to increase revenue, thanks to the launch of Tiller – a patent-pending optimization platform that uses machine learning to choose the best recommended-content ad per impression.
Tiller is an advertising platform for publishers who want to take control of their recommended and native ad placements across multiple content recommendation partners.
“We built this platform to enable publishers to simplify their ad management and optimization, so they can focus on their core business,” said Tiller Co-Founder and CEO Stephen Gill (pictured left). “We’re very pleased that the publishers we’ve been working with during our beta phase are thrilled with Tiller’s positive impact on accelerating their revenue and workflow. Our technology, which was built in partnership with Akamai, has enabled us to scale very quickly, and we look forward to helping many more publishers in the future.”
By using Tiller, publishers like Encyclopedia Britannica serve, manage, measure, and optimize recommended content ad units, without ever touching a line of code. They can also attribute revenue sources with greater accuracy, enabling them to respond nimbly to changes in the marketplace.
“I’m really thrilled about this technology,” said DigiKulture Business Developer Manolo Macchetta. “Tiller gives publishers greater efficiency, ease, flexibility and control. Those factors lead directly to significant competitive advantage and increased long-term revenue potential. It’s game-changing value we’re providing to all of my publishers, because I haven’t seen anything else that works as seamlessly and efficiently.”
Tiller helps publishers simplify their ad operations by first offering a simple, yet powerful ad management solution that significantly streamlines the process of hard-coding ads on their pages to accommodate native formats. Additionally, by analyzing hundreds of factors like performance, location, device type, and ad viewability, Tiller’s sophisticated optimization platform determines the best ad to serve for each impression and maximizes revenue. The resulting data has already led to incredible insights for publishers and dramatically improved ad targeting.