Sourcepoint: Ad Blocking Heats Up

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In a new infographic Sourcepoint offers a look at the impact of ad blocking–now and in the future. This follows its report last fall, The State of Ad Blocking, that examined its effect in several markets, its correlation to demographic data, top media properties and content category. That report also had info on mobile ad blocking incidence.

Sourcepoint says: Ad blocking is on track to hit 50% penetration in EU in 2017, US in 2018.
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