Sizmek’s Picks: Ads of the Week Jan. 18th-22nd

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Big brands are clearly on board with HTML5. This week’s cool ads are all HTML5 expandable banners, each with its own unique hook: a video trailer, a fun cursor interaction, and a contest entry.
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Campaign Name: The Big Short

Country: Turkey

Advertiser: UIP

Media Agency: Universal McCann TR

Publisher: Sinemalar.com, Onedio.com

Built Using: Ad Builder for HTML5

Format: HTML5 Expandable

Link to Ad:

Big-name stars invite you to expand this banner (built with Sizmek Ad Builder for HTML5) and watch a trailer for The Big Short. Users can click through for more goodies on the film.
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Campaign Name: Vaseline Lips

Country: Poland

Advertiser: Vaseline

Publisher:
m.gazeta.pl

Built Using: HTML5 Workspaces

Format: HTML5 Responsive Full Screen Expandable

Link to Ad:

This HTML5 Responsive Full Screen Expandable ad features a clever interaction that lets the user swipe on Vaseline to soothe some very cracked lips.
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Campaign Name: Lay’s Potato Chips

Country: Turkey

Advertiser: Lay’s

Media Agency: OMD TR

Publisher: Hurriyet.com.tr

Built Using: Ad Builder for HTML5

Format: HTML5 Single Expandable

Link to Ad:

This HTML5 expandable ad for Lay’s potato chips invites users to grab a pack of Lay’s, guess the new flavor, and type their guess into the ad for a chance to win golden potatoes!

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