Sizmek’s Picks: Ads of the Week Jan. 18th-22nd

Written on
Jan 25, 2016 
Sizmek  |

Big brands are clearly on board with HTML5. This week’s cool ads are all HTML5 expandable banners, each with its own unique hook: a video trailer, a fun cursor interaction, and a contest entry.

Campaign Name: The Big Short

Country: Turkey

Advertiser: UIP

Media Agency: Universal McCann TR


Built Using: Ad Builder for HTML5

Format: HTML5 Expandable

Link to Ad:

Big-name stars invite you to expand this banner (built with Sizmek Ad Builder for HTML5) and watch a trailer for The Big Short. Users can click through for more goodies on the film.

Campaign Name: Vaseline Lips

Country: Poland

Advertiser: Vaseline


Built Using: HTML5 Workspaces

Format: HTML5 Responsive Full Screen Expandable

Link to Ad:

This HTML5 Responsive Full Screen Expandable ad features a clever interaction that lets the user swipe on Vaseline to soothe some very cracked lips.
Campaign Name: Lay’s Potato Chips

Country: Turkey

Advertiser: Lay’s

Media Agency: OMD TR


Built Using: Ad Builder for HTML5

Format: HTML5 Single Expandable

Link to Ad:

This HTML5 expandable ad for Lay’s potato chips invites users to grab a pack of Lay’s, guess the new flavor, and type their guess into the ad for a chance to win golden potatoes!


Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.

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