ScribbleLive Acquires Visual.ly to Help Brands Engage Consumers With Content.
ScribbleLive, a global content marketing company, announced today that it has acquired Visual.ly, a content creation platform. The integration of the two companies’ platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation.
ScribbleLive’s marketing solution combines data science with content planning, creation and distribution technologies to deliver optimized business results. Visual.ly is a day-to-day content partner that enables brands to engage audiences through premium, original content. By combining a network of creative professionals and an online project management platform, Visually delivers content more efficiently and cost-effectively than traditional models.
Visual.ly CEO Matt Cooper (pictured top left) will continue to lead the Visual.ly marketplace of creative professionals and also assumes responsibility for ScribbleLive’s content marketplace platform. Visual.ly VP of Marketing, Ural Cebeci, will expand his role to assume the role of VP of Marketing for the combined organization. Both executives will report directly to ScribbleLive CEO, Vince Mifsud (pictured left). This acquisition expands Toronto-based ScribbleLive’s U.S. presence to Silicon Valley, where the Visual.ly team and many customers are headquartered. It also adds more than 1,000 customers to ScribbleLive’s large client base.
“As content starts to overtake traditional and online advertising, marketers are under increased pressure to create higher quality, engaging content that stands out from the competition,” said Cooper. “But creating great content alone isn’t enough. Our vision has always been to provide marketers with one platform that brings data, creativity and process together. By joining ScribbleLive, we’re able to realize this vision much sooner and better equip marketers with the tools they need to create data-driven content that cuts through the noise and delivers optimal business results.”
Through the integration of ScribbleLive with the Visual.ly platform and network of creative professionals, brands will have the power to access an all-in-one content marketing platform to plan, create, distribute and measure marketing efforts to drive top-of-funnel growth and transform marketing effectiveness.
The Need for Data-driven Content
The online marketing world is rapidly evolving with content marketing at the center of this shift, disrupting traditional marketing models. The speed at which a brand can create content and marry data in a streamlined process will play a major part in their success. This acquisition will solve for just that, swiftly leveraging data and insights to build content that engages an audience.
“As more consumers opt to engage with brands via content versus interruptive ads, it makes sense for us to bring Visual.ly on board,” said Mifsud. “The company has a solid track record for creating premium content for more than 1,000 top brands including 40 of the Fortune 100. With this acquisition, we can continue to transform marketing by marrying data science and creativity. And while our customers are able to gain powerful insights with ScribbleLive today, they can now put this data to even greater use by leveraging it to inform the type of content they create, resulting in strong content that resonates with their audience and cuts through the noise, while continuing to measure results for future content creation. It’s a virtuous circle.”
Visual.ly and ScribbleLive’s customer base can start to benefit from this move today, enabling them to access an even larger roster of world-class creative professionals, content strategists and marketing experts.
ScribbleLive is a global content marketing solution provider. The company’s all-in-one SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. ScribbleLive is used by 1000+ brands including Bank of America, Bayer, Deutsche Telekom, Ferrari, Oracle, Red Bull and Yahoo!
Visual.ly enables businesses to connect with their audiences through engaging beautiful visual content. The world’s top brands rely on Visually for premium videos, infographics, eBooks, presentations, web interactives, social media micro-content and more: created fast and cost-effectively. With over 1000 carefully vetted creative professionals, Visual.ly’s pairs its clients with the best designers, writers, researchers, and developers available, with a wide range of skills to support their business needs. Using Visual.ly’s online collaboration platform, clients work closely with their team and enjoy a high-degree of creative control. And they are supported every step of the way — from talent assignment to creative direction — to create content that connects and converts. The company is backed by Crosslink Ventures, Softtech and 500 Startups.