nFusion to Pilot HELM Boots Through an Influencer Strategy
The agency will leverage paid media and content marketing through an influencer strategy to reach and engage potential customers at every stage, from intent-to-buy and brand consciousness, to purchase-intent and online shopping or in-store experience.
Headquartered in Austin, Texas, HELM quickly catapulted from regional cult brand to coveted status on the national stage in a very short period of time, as the footwear became popular in dozens of cities across the U.S. and has drawn attention from publications including: Men’s Journal, Esquire, Rolling Stone and others.
Matt Huser, Managing Director, nFusion (pictured top left) points out, “Austin is unmatched in its environment of creativity and entrepreneurialism and we are honored to be part of it. We’re fortunate to partner with a home-grown brand like HELM. HELM has a unique story to tell. It’s one of the only American-made brands that you can say is globally fashion-forward. Our approach of leveraging content to connect with influencers and consumers will drive sales for HELM. Our goal is to keep HELM a “discoverable” brand for those consumers who influence their tribes. This brand is about to blow up.”
HELM’s relationship with nFusion charges the agency with highlighting the company’s core strengths, partnering with HELM’s internal creative department to develop breakthrough creative in the highly competitive retail category and connecting the brand in new ways with a growing audience that is both savvy, hard-to-impress and fragmented.
“We chose nFusion because of its nimble approach to marketing and proven ability to drive sales,” said Joshua Bingaman, Founder of HELM Boots. “Their personalized, thoughtful approach is really in line with our brand philosophy and they truly understand the unique way our audience is influenced. nFusion’s expertise will be paramount to our growth as we expand to other markets and extend our product line.”
Work began with HELM in early November.
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