How Brands Can Reach Fans During Super Bowl 50

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Through lookalike modeling, location data and third-party data segments, The Trade Desk identified the regions, affinities, and interests of fans of Super Bowl 50. Here’s their infographic covering the final eight teams. Their advice to brands: Don’t go for the “Hail Mary!”

Panther Fan Profile

Demographic: College Students

Interests: Lexus, health & vegan, body builders, tattoos

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Broncos Fan Profile

Demographic: Manufacturing Occupations

Interests: Natura & animals, music, AMC’s Breaking Bad, GMC

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