Digilant, a global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology.
Digilant will integrate DeltaX’s DCO functionality to optimize creative messaging and storytelling for advertisers along the purchase journey. Leveraging both its Data Management Platform and this technology, Digilant will use client campaign data to match the right creative to the right consumer, as well as tell a story using different ad formats, as the consumer moves from app to app or device to desktop. Digilant will use a suite of creatives that are optimized for the moment or geography and as an integrated solution. Advertisers will benefit from true one-to-one messaging.
DeltaX, headquartered in Bangalore, India, has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative.
“It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us,” said Don Epperson, Executive Chairman at Digilant and CEO at ispDigital (pictured top left). “Having Dynamic Creative Optimization capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media.”
Digilant was already offering DCO (dynamic creative optimization) to its customers, through external partners. However, with this integration, the programmatic company will have a fully integrated DCO solution within Digilant’s proprietary platform. Bringing DCO capabilities within Digilant’s platform, which already integrates proprietary, 1st, 2nd and 3rd party data as well as Digilant’s Consumer Persona solution, enhances the company’s suite of programmatic capabilities that will optimize targeting to deliver relevant messages to individuals, and give advertisers an edge over their competition.
“Advertisers are well aware of the importance of customizing their messages to consumers across devices, and DCO is a critical piece of that,” said Ravi Kabra, Co-Founder and CEO at DeltaX. “DeltaX is extremely proud to be the provider of an important element of Digilant’s technology stack. Our solution has already been proven across the world and will enable Digilant’s global clients to increase the effectiveness and ROI of their digital advertising efforts.”
Digilant, a global programmatic media pioneer, partners with agencies and brands to provide customized and scalable programmatic media solutions. The company’s advanced technology platform, which includes a Data Management Platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodes family.
DeltaX is a cross-channel digital advertising platform. The company helps ad agencies and performance marketers buy, track, attribute, optimize and report media across Search, Social, Display, Mobile and Video ads more efficiently by taking a unified data and automation driven approach. The cloud-based platform leverages big data, user behavior and machine learning algorithms to improve performance across the business funnel of advertisers. The platform is offered on self-serve in 34 languages. Headquartered in Hyderabad, DeltaX has offices and representatives in Bangalore, London, San Francisco and Singapore.