Accelerize and its digital marketing software division CAKE, today announced a partnership and technology integration with DialogTech, the provider of the only end-to-end call attribution and conversion platform for data-driven marketers. By combining technologies, the CAKE and DialogTech integration enables performance marketers to route, attribute and monetize leads generated from multi-channel digital marketing campaigns and capitalize on a significant – and rapidly growing – pay-per-call revenue opportunity.
“Marketers rely on CAKE for deep insight into the channels, publishers and networks that drive performance marketing success,” said Josh Mallamud, SVP of strategic partnerships and corporate development at DialogTech (pictured left). “DialogTech is extremely excited to integrate our real-time call attribution and phone lead routing technology with the CAKE platform to give marketers a complete solution for pay-per-lead campaigns that is both affordable and easy to use.”
Performance marketers require immediate, transparent data to optimize campaigns and strengthen relationships with lead sellers and buyers. With the DialogTech and CAKE integration, performance marketers get the essential data points needed to make more immediate bidding and routing decisions. CAKE’s multi-channel tracking SaaS platform enables digital marketers to measure, analyze and attribute digital marketing spend by tracking online behavior and digital conversions in real-time. The solution provides automated collection, validation and distribution tools to deliver those leads to the right buyers, at the right time. With the DialogTech integration, CAKE users can do the same for offline phone call conversions.
“In today’s mobile world, performance marketers that aren’t monetizing phone leads from digital marketing are missing an incredible revenue opportunity,” said Jeff Deisner, Senior Vice President of Business Development for CAKE. “CAKE’s integration with DialogTech is an extremely streamlined way for marketers to drive new revenue streams from pay-per-call.”
CAKE and DialogTech will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from January 10-12. To discuss this new partnership and for additional information, visit CAKE at the Meet Market, tables #205 and 206, or the DialogTech booth #3018.