Brad Dobbs Joins PushSpring; IAB Education Foundation’s Inaugural BOD; UnsubCentral’s New Preference Center

Written on
Jan 26, 2016 
Adotas  |

Brad Dobbs Joins PushSpring as Director of Publisher & Platform Partnerships.

PushSpring, a mobile app data and insights provider, announced that Brad Dobbs (pictured left) has joined the company in the newly created position of Director of Publisher & Platform Partnerships, based at the company’s headquarters in Seattle.

Mr. Dobbs joins PushSpring from Amazon, where from 2013 to 2016, he was the Manager of Mobile Games User Acquisition where he led a team of account executives and launched two new advertising products for developers. Before Amazon, Mr. Dobbs he was with Zumobi, a local mobile interactive advertising firm as an Account Executive and in Partner Development. He holds a BA in Communications from the University of Washington.

“Brad’s experience working with mobile app publishers to drive effective monetization strategies is critical for us as we scale our relationships with leading players in the industry,” says Tyler Davidson, PushSpring’s Co-Founder and Chief Revenue Officer (pictured left). “We believe there’s a tremendous opportunity for app publishers to deliver more relevant content, offers, and advertising to consumers with PushSpring data, and Brad will play a key role in our growth in this area.”

PushSpring offers data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two year old company recently raised $5 million in a Series A investment led by Trilogy Equity Partners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.


Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors.

Nine prominent leaders from across the interactive and diversity landscape have joined the IAB Education Foundation’s inaugural Board of Directors. They will work alongside AOL Chairman and CEO Tim Armstrong (pictured left), who serves as Chairman of the IAB Education Foundation Board, as well as the Foundation’s General Manager Michael Theodore, to tackle the twin problems of lack of diversity and a growing skills gap in the digital media and advertising industries.

New member of the board include:

Jennifer Creegan, General Manager, Operations, Microsoft

Tiffany Dufu, Chief Leadership Officer, Levo League, and former President, The White House Project

Phyllis Ehrlich, Senior Vice President, Chief Client Solutions Officer, Time Warner Cable Media

Bruce Gordon, Executive Mentor, Merryck & Co

Patrick Harris, Director of Global Agency Development, Facebook

Maureen Jules-Perez, Senior TechnDirector, Enterprise Services, AOL

Michael Kassan, Chairman and CEO, MediaLink

Freada Kapor Klein, Founder, Level Playing Field Institute, and Partner, Kapor Center for Social Impact

Stephen Kim, Vice President, Global Accounts, AOL

These board members will take active roles in the development of the IAB Education Foundation’s iDiverse initiative, which is focused on increasing racial, gender, economic, and cultural diversity in the interactive advertising workforce through education, certification, and job placement. In addition, they will support a host of other efforts undertaken by the Foundation—research, outreach programs, and development of best practices, all designed to ensure a strong talent pipeline as the $50 billion digital media and marketing landscape evolves.

“We are standing in front of a problem that can and will change,” said Armstrong. “The internet has changed the way the world works, and we are organizing the industry to change the way diversity works with iDiverse. Join us.”

“Our industry is poised for tremendous growth and we need a skilled workforce pool that can meet that demand,” said Theodore, General Manager of the IAB Education Foundation, who also serves as Senior Vice President, Learning and Development, IAB. “These distinguished leaders—the Foundation’s first Board of Directors—will be vital in helping to create a robust workforce that can sustain the digital media and marketing arena for years to come.”

Incorporated as a 501(c)(3) nonprofit corporation, the Foundation is equipped to take tax-deductible contributions from individuals and companies and is funded from a variety of sources including corporate and individual supporters, donations, workforce development grants, and IAB itself.


UnsubCentral Launches New Preference Center to Increase Email Marketing ROI, Decrease Unsubscribe Rates.

UnsubCentral, a PostUp company and performance-marketing veteran, launched a new Preference Center today, enabling all brands to proactively allow users to establish their own cadence with email frequency and topic, with the goal of reducing the number of email subscriber opt-outs.

Currently affiliate email advertising typically only allows users to unsubscribe at a master global level, which negatively impacts both the business and customer experience.

According to Smarter Insights, 0.27% of all email recipients per send opt out of further email from the brand. When you factor in an industry average 0.4% conversion rate and an average order value of $182.92, revenue lost due to opt-outs can quickly add up. For instance, a brand mailing weekly to a list size of only 10 million would be losing $1,000,000 in annual revenue.

Available on the completely re-architected UnsubCentral platform, the new Preference Center will allow email consumers to choose when and what they receive to their inbox, increasing overall engagement. This will allow advertisers to retain subscribers by giving them the option of opting down, rather than unsubscribing altogether, thus preventing the loss of significant annual revenue. In addition, advertisers will gain valuable new insights about audience preferences.

“This is just the latest feature in the new UnsubCentral, as we continue to roll out new ways to help Fortune 2000 companies leverage the proven, effective email channel to engage with their target consumers,” said Todd Boullion, GM of UnsubCentral (pictured above left). “We are looking forward to seeing the positive impact the new Preference Center will have on decreasing email opt-out rates and increasing subscriber retention.”

About UnsubCentral

UnsubCentral provides advertisers, agencies, and networks with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.


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