Kiosked, a global Advertising Automation platform company has raised $30 million in Series B funding. The all-in-one platform, which automates the delivery of high-performance, in-view, standard native ads at scale, will use the funding to further accelerate its development, sales and support functions across the US, Europe and APAC to cater to international demand.
The financing round is led by several major institutional investors, including the European Investment Bank. As one of the fastest growing companies in Northern Europe, Kiosked will use the funding to both support the expansion of its global team and to review complementary technologies. Kiosked is already in use by 1,000+ premium publishers across the globe, including among others The Daily Mail, IDG, Answers.com, Perez Hilton.
The timing of the funding news coincides with the opening of its New York City office headquarters in Times Square and the appointment of several US industry veterans, hailing from Major League Gaming, SpotX, Optimatic Media and IDG, to name a few. These include Larry Harris, former CMO at Pubmatic, Larry Shender, the first employee at Tremor Video and former Director of Video and Mobile at Turn, and Jason Fulmines, who previously led mobile ad products at Gannett across its 100+ publishing and broadcasting mediums such as USAToday.
“For every one dollar spent by advertisers, only forty cents is delivered to publishers. This is precisely why the current advertising environment is unsustainable – the publisher and the consumer are receiving little to no value,” said Micke Paqvalén, CEO and cofounder, Kiosked (pictured top left). “Instead, this muddy landscape will be replaced by true Advertising Automation providers like Kiosked, who can deliver a transparent all-in-one platform with Zero Ad Waste™. We are the first to market and expanding rapidly across the globe, so with this financing round we’re only just beginning to open the doors on what’s to come.”
Kiosked’s solution to generate true value from digital advertising at scale comes as IPG Mediabrands-owned Magna Global forecasts that programmatic advertising spend will reach $37bn by 2019, up from $14.2bn in 2015. That’s an annual growth rate of more than 31% over the next four years. For Kiosked, these growth forecasts will build on a strong and stable base of current transactions:
● Today, adverts served over Kiosked’s platform reach more than 280+ million consumers monthly in over 200 countries
● Is one of the fastest-growing technology companies in Northern Europe, at a rate of 500%+ per year
“Digital advertising is growing rapidly across the globe while simultaneously bringing major challenges: Performance is low, fraud is rife and intrusive ads are commonplace. Today’s funding will enable us to scale more quickly as we make the online advertising ecosystem a more understandable and positive experience for publishers, advertisers and viewers alike,” added Antti Pasila, CCO and cofounder of Kiosked.