Opera Mediaworks, a mobile ad platform built for brands, and Immersion Corporation, a developer and licensor of haptic technology, in partnership with Stoli Vodka and Horizon Media have announced the launch of touch-enhanced mobile advertising on Opera Mediaworks’ mobile ad platform.
This capability, powered by Immersion’s haptic technology – TouchSense® Engage – now reaches more than a million users daily in the United States. Touch-enhanced ads provide brands and advertisers a new medium with which they can engage consumers’ attention on mobile devices.
“Haptic feedback is no longer a simple buzz, or a mere notification of a message,” says Mike Owen, EVP, North America Sales, Opera Mediaworks (pictured top left). “With sophisticated haptic effects, a series of unique vibrations can evoke real-world meaning, like the thumps of a heartbeat or the feel of an approaching car – which is a significant new creative capability for advertisers. We are excited to offer it on our mobile ad platform.”
Immersion’s TouchSense Engage is easily deployed in mobile apps through a technology integration that enables the media to control the actuator, the vibration motor in a mobile device. The Opera Mediaworks’ SDK utilizes TouchSense Engage to manage haptic synchronization with its Instant-Play™ HD mobile video via a small library plug-in. Tactile video advertising now reaches more than a million users daily.
“Being the first brand to leverage Opera Mediaworks and Immersion’s technology as part of our ‘Stoli: THE Vodka’ campaign continues our tradition of seeking new ways to engage with our millennial consumers and to connect with them via mobile advertising; not only will viewers watch a woman shake our Stoli Martini, they’ll be able to actually feel the martini being made, ” says Russ Pareti, Brand Director at Stoli Vodka.