Sizmek’s Picks: Ads of the Week November 9th-13th

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Adventure, comedy or drama, this week’s ads celebrate the power of storytelling! Each of these winning ads contains a unique mood and narrative to get users intrigued and engaged.
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Campaign Name: Fallout 4

Country: UK

Advertiser: Bethesda Softworks

Media Agency: Target Media

Creative Agency: Superhero

Publisher: IGN

Built Using: HTML5 Workspaces

Format: HTML5 Pushdown

Feature(s): YouTube Video

Link to Ad:

This ad launching the much-anticipated Fallout 4 game for Xbox features dual expansion modes. The banner auto-expands to play a back-story trailer, and users can then expand the ad manually to explore a game scene peppered with hotspot links to more video and content.

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Campaign Name: Degistir Hocam

Country: Turkey

Campaign Date: 10/2015

Advertiser: Turkcell

Media Agency: BPN Istanbul

Creative Agency: Wanda Digital

Publisher: msn.com

Built Using: HTML5 Workspaces

Format:
HTML5 Expandable

Link to Ad:

This HTML5 expandable unit puts a fun storyline and lively video to work to encourage college students to change their phone plans.
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Campaign Name: Branding-Epub-Mini-Clubman

Country: France

Advertiser: BMW

Campaign Date: 10/2015-11/2015

Media Agency: Iprospect FR

Creative Agency: Biborg Interactive FR

Built Using: HTML5 Workspaces

Format: HTML5 Single Expandable

Link to Ad:

A lush video teaser for the new Mini Clubman sets the stage, inviting drivers to expand to explore the car’s features, schedule a test drive, see a brochure and more –all within the ad unit.

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