Adiant, a pioneer of native advertising, with more than 550M monthly global uniques, today announced that it has acquired Solve Media’s advertising business unit and its TYPE-IN ad platform that transforms CAPTCHA into a highly engaging consumer touchpoint for brands. (CAPTCHA, an acronym for Completely Automated Public Turing test to tell Computers and Humans Apart, is a type of challenge-response test that protects websites against bots by generating and grading tests that humans can pass but current computer programs cannot. For example, humans can read distorted text like that one shown below, but current computer programs can’t.)
Solve Media’s TYPE-IN technology creates extremely effective branding opportunities to engage consumers through CAPTCHA, display, video, pre-roll and mobile formats. Solve Media increases brand message delivery, recall rates and return on investment for advertisers. The acquisition will create new revenue opportunities for existing publishers and improve the user experience for consumers.
“In today’s digital world of ad blockers and fraud, engagement has become one of the most important metrics to measure digital advertising campaign success,” says Ash Nashed, CEO Adiant (pictured top left). “We make it a priority to invest in technology and unique ad formats that increase value for both advertisers and publishers. Many top tier brand agencies stated that Solve Media’s TYPE-IN products consistently generate the highest brand and message lift. This is the only major ad format where consumers interact with a brand’s key message as opposed to the passive display and pre-roll models.”
Effective immediately, Solve Media’s inventory, ad formats and brand expertise, combined with Adiant’s ad technology and scale, will give advertisers fraud-free, highly measurable digital solutions across all screens.
With the acquisition of Solve Media’s advertising business, Adiant will now be expanding into Philadelphia, PA, as well as adding to the existing team in New York City.