Adaptly has announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives.
Adaptly has been badged in Ad Tech because it enables marketers to reach more than 400 million monthly active Instagram users via a combination of premium video ad formats and high-quality photography. Adaptly is able to target Instagram audiences based on a number of data points available through Facebook, including demographics and interests, as well as each marketer’s existing customers via Facebook’s Custom Audiences tool. Adaptly’s solution also allows marketers to run integrated campaigns across both Instagram and Facebook that leverage sequential messaging, a strategy that Adaptly pioneered on Autonomous Marketing Platforms.
The Adaptly platform offers a number of workflow advantages for Instagram advertising, which include the ability to create and edit multiple ads and campaigns in bulk; the ability to discover, create and optimize a large number of targeting segments; and the ability to organize and report on performance information in flexible and customized ways. Adaptly’s platform supports Instagram campaigns in a number of global markets, including the United States, United Kingdom, Canada, France, Germany and Australia.
“We have already run Instagram campaigns for some of the biggest brands in the world, such as Dr. Oz, Hanes, Harman, The Bump, Sears, and Kmart, and are very pleased to have been named an Instagram Partner,” says Nikhil Sethi, Adaptly’s co-founder and CEO (pictured top left). “We have made it a priority to make marketers understand the power of Instagram campaigns and how easily they can launch, optimize and see strong outcomes by work with Adaptly particularly in the areas of video and mobile ads.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.