Our ads this week get your imagination flowing with ideas of the future, all showcased in big, bold video formats. From survivalist astronauts to future humans in flight, these ads beautifully combine format and fantasy.
Advertiser: 20th Century Fox
Media Agency: The Generation Media AG CH
Creative Agency: Think Jam UK
Built Using: Ad Builder for HTML5
Format: HTML5 Expandable Wallpaper
This impressive ad for the October opening of The Martian uses the expandable wallpaper format to engage with a big image without disrupting page content. The user can mouseover to expand to a full-page trailer video.
Advertiser: Nissan UK
Media Agency: MGOMD UK
Creative Agency: Digitas UK
Publisher: Yahoo UK
Built Using: HTML5 Workspace
Format: HTML5 Polite Banner (Billboard)
This HTML5 banner displays a portion of an intriguing futuristic video. When the segment closes, the user can click through to the Nissan LEAF brand site or click an embedded player to watch the full version of the video.