Leaders From Top Brands to Present at October 7 Event in New York City: The Goal? To Bring Together Content, Engagement and Business Results
Marketing and digital leaders from major CPG, financial services and technology brands will discuss the state of content marketing, successful real-world strategies and the future of the discipline at the second annual Unify2015 conference presented by OneSpot in association with Forbes on October 7, 1-5:30 p.m., at the Helen Mills Theater, 137 West 26th Street in New York City.
Rick Hamann, Head of Content, The Onion (Keynote)
Ted Gilvar, CMO, Vonage
Lou Paskalis, SVP, Enterprise Media, Bank of America
Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson
Joe Pulizzi, Founder, Content Marketing Institute
Bruce Rogers, Chief Insights Officer, Forbes
Gary Osifchin, Portfolio Lead, Biscuits North America, Mondelez International
Adam Hirsch, Global EVP, Edelman Digital
Jennifer Rooney, Editor, Forbes CMO Network, Forbes
Joe Coleman, CEO, Contently
Rebecca Lieb, Independent Analyst
Steve Sachs, CEO, OneSpot (pictured top left)
Attendees of the half-day UNIFY conference will hear from the senior marketing executives shaping the direction of content marketing, who will discuss lessons learned; strategies for combining emotional storytelling with technology and data; and fostering engagement and maximizing business results as brands increasingly embrace content as a central component of their marketing efforts.