Second Annual UNIFY 2015 Conference on Content Marketing; Speakers Announced


Leaders From Top Brands to Present at October 7 Event in New York City: The Goal? To Bring Together Content, Engagement and Business Results

Marketing and digital leaders from major CPG, financial services and technology brands will discuss the state of content marketing, successful real-world strategies and the future of the discipline at the second annual Unify2015 conference presented by OneSpot in association with Forbes on October 7, 1-5:30 p.m., at the Helen Mills Theater, 137 West 26th Street in New York City.

Speakers include:

Rick Hamann, Head of Content, The Onion (Keynote)

Ted Gilvar, CMO, Vonage

Lou Paskalis, SVP, Enterprise Media, Bank of America

Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson

Joe Pulizzi, Founder, Content Marketing Institute

Bruce Rogers, Chief Insights Officer, Forbes

Gary Osifchin, Portfolio Lead, Biscuits North America, Mondelez International

Adam Hirsch, Global EVP, Edelman Digital

Jennifer Rooney, Editor, Forbes CMO Network, Forbes

Joe Coleman, CEO, Contently

Rebecca Lieb, Independent Analyst

Steve Sachs, CEO, OneSpot (pictured top left)

Attendees of the half-day UNIFY conference will hear from the senior marketing executives shaping the direction of content marketing, who will discuss lessons learned; strategies for combining emotional storytelling with technology and data; and fostering engagement and maximizing business results as brands increasingly embrace content as a central component of their marketing efforts.



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