Sponsored product recommendations bring performance marketing for brands to more leading retail sites through the Relevance Cloud™ platform.
Brands can now increase visibility and sales via sponsored product recommendations on leading retail sites, thanks to a new partnership between HookLogic and RichRelevance. RichRelevance, a company specializing in omnichannel personalization, and HookLogic, a company taargeting performance marketing for brands, have partnered to expand retailer media programs using the Relevance Cloud™ personalization platform.
Through the Relevance Cloud, algorithms ensure that customers continue to receive highly relevant product recommendations, and sponsorship of products is clearly communicated to ensure an authentic experience that keeps shoppers within the retailer’s site. More than 220 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile and store. Forrester Consulting recently found that the Relevance Cloud personalization platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings.
“HookLogic has built a true ecommerce advertising exchange, and our alliance leverages the Relevance Cloud to better serve our retail partners,” said RichRelevance CEO Eduardo Sanchez (pictured top left). “Using our platform, retailers can continue to safeguard an authentic customer experience while simultaneously increasing clicks and conversion through more relevant, personalized sponsored recommendations.”
With this new partnership, retailers working with HookLogic and RichRelevance can incorporate sponsored products alongside product recommendations to grow paid media revenue from the brands they sell. The Relevance Cloud enhances the sponsored product listings with advanced personalization logic to deepen customer engagement and extend customer lifetime value for retailers and brands. In addition, both companies have agreed to jointly develop a set of advanced media functionality that will further extend the sophisticated personalization features already available in the Relevance Cloud.