PadSquad, a mobile software and advertising technology firm, today announced it is on pace to achieve 260% year-over-year revenue growth (2014 vs. 2015), as adoption of its unique, proprietary mobile ad placements continues to gain traction in the market.
“Marketers are obviously investing more in mobile as consumer time spent has dramatically shifted there, and typically direct response campaigns were first to migrate. We’re now seeing an inflection point in the market where brand advertising dollars increasingly having a mobile focus as well,” said Daniel Meehan, CEO of PadSquad (pictured left). “As brand advertising budgets cascade into mobile, this will force the industry to innovate around topics such as creativity and unique mobile ad placements, along with data such as viewability and engagement specific to mobile devices. These are the areas in which PadSquad has been investing for three years.”
PadSquad has released a suite of proprietary mobile ad units that can only be found across its exclusive publisher platform. This has fueled PadSquad’s ability to outperform mobile industry benchmarks with remarkable viewability (+63%) and engagement (+52%) rates that enable advertisers to achieve campaign-specific goals.
The growth in mobile brand advertising revenue isn’t the only component of PadSquad’s market traction. Digital publishers are increasingly struggling with the mobile gap phenomenon as audiences that use mobile devices to consume content is exploding, while mobile monetization is lagging behind. Using it’s mobile software that is integrated into publishers’ Content Management Systems, PadSquad detects mobile visits to their clients’ content and adapts the styling, formatting, user experience and ad placements in real-time to optimize for mobile. The footprint of publishers who use PadSquad’s software to manage their mobile business has grown a whopping 1,000% in the last 12 months.
“Unfortunately for digital publishers, the tremendous growth in mobile traffic has far outpaced the market’s ability to monetize mobile inventory at the moment. This can result in significantly lower revenue yields for publishers across their large mobile audiences,” Meehan describes. “I think that’s what is fueling our software growth. Publishers want a solution that delivers an intelligent user experience for mobile, maximizes mobile revenue, and illustrates the results all in one place.”
PadSquad expects to further expand its publisher footprint significantly with soon-to-be released version of Simpli; it’s publisher management platform that debuted in April 2015. This product update helps round out PadSquad’s automated publisher offerings with new options for customized control of elegant site styles and monetization services, along with the existing ability for publishers to see audience and revenue data all in one place.