Leanplum Unveils Partnership Program to Optimize Entire Mobile Journey


Mobile Lifecycle Marketing Company Announces Strategic Partnerships to Help Mobile Marketers Engage Users and Monetize their Apps

Leanplum announced a number of strategic partnerships that combine the marketing strengths of leading companies like Branding Brand, Marketo, Crittercism and five of the largest marketing attribution providers to help mobile marketers engage users and monetize their apps more effectively. Leanplum is also sponsoring the Mobile Shopping Summit at the Omni Rancho Resort, Las Palmas October 14th-16th, 2015.

“Bringing together these powerful companies, all leaders in their respective space, helps connect an otherwise fragmented industry,” said Momchil Kyurkchiev, Leanplum’s CEO. “Together with our new partners, we are excited to offer end-to-end solutions to drive new levels of mobile insight, reach and engagement. Our vision is to empower marketers to optimize every touch point on mobile, and our expanded platform gives shared customers a suite of tools to meet the growing demands of mobile users.”

These landmark partnerships address key industry challenges with integrations that will advance four core capabilities for mobile app marketers:

Mobile Commerce

The channel partnership between Branding Brand and Leanplum will make new levels of mobile marketing automation possible for more than 200 of the world’s leading retailers, including American Eagle Outfitters, Sephora and Levi’s. Branding Brand’s B2E Platform is the leader in mobile commerce SAAS, and now with Leanplum, shared customers will be armed with the latest in mobile lifecycle advancements like personalized messaging, UI optimization and powerful A/B Testing with Analytics.

Omni-Channel Marketing

The powerful integration between Marketo’s marketing leading automation solution and Leanplum allows marketers and product managers to greater serve omni-channel campaigns and to transfer web-originated user behavior data to mobile and vice-versa, taking vital steps to understanding and harnessing the complete customer journey. Leanplum is now a member of the Marketo LaunchPoint® partner ecosystem.

Marketing Attribution

Leanplum’s integrations with partners including Adjust, AppsFlyer, Apsalar, Kochava and Tune now enable marketers to identify, measure and optimize mobile content based on channel attribution so that they can drive higher ROI across marketing vehicles.

App Performance

The combination of the Crittercism and Leanplum SDKS for reporting and responding to app crashes will deliver greater functionality as well as real-time personalized messages after app crashes, to prevent lost revenue. With crash event tracking, marketers can also trigger campaigns to increase customer retention and loyalty, such as filtering out users who recently experienced a crash from a notification to rate your app, or sending a message with an offer to a user for not being able to complete a purchase.

“With Leanplum’s leading marketing automation and optimization platform, we will continue to usher the world’s most innovative brands into mobile excellence,” said Branding Brand CEO and co-founder Chris Mason. “Mobile apps not only have unique shopping flows to optimize, but our retailers need to take advantage of the personalization enabled by mobile such as push messaging, geo-location, and beacons.”

These capabilities are now available for all shared customers. Leanplum will continue to expand capabilities and add partners to their roster.



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