Facebook Testing Dedicated Shopping Feed

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Facebook wants you to shop… and not drop…off their site. So they’re testing a Shopping section that will act as a “single place for people to more easily discover, share, and purchase products.” Also down the road, you will have ads in a “fast-loading, full-screen experience” that will then let you go to the retailer’s website to buy. Facebook, led by Mark Elliot Zuckerberg (pictured left), is hoping folks on their site will pay more attention tot he ads if they load faster. Other shopping ventures by Facebook include “buy” buttons to let users buy products without leaving and “Shop” sections on small businesses’ Pages.

“On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands,” the company said in a blog post. Nearly half of people come to Facebook to actively look for products, the company said. Clearly Facebook is determined to make sure users read news, chat with friends, and shop without ever leaving the site.

How Does It Work?

The Shopping feed aggregates posts and photos about products on sale from different retailers. It will also strengthen what they call fast-loading “immersive ads” that let retailers host product catalogs on the pages that load inside Facebook. Facebook’s blog says that the combo of their Buy button, carousel product ads, and new Shopping sections of mobile Pages can serve as an alternative or supplement for retailers that need to develop their own mobile commerce apps or sites. Like or Dislike? Let us know.
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