This partnership will enhance advertisers’ ability to directly access and target consumer segments across mobile and other devices. Clients of engage:BDR will now be able to access Neustar’s audiences for cross-device or mobile-only campaigns, and Neustar clients gain access to engage:BDR’s media for increased reach against their first-party, on-boarded audiences. This partnership includes crossdevice measurement and targeting, making siloed budgets work harmony.
“Our partnership highlights the growing demand for digital data points that assist advertisers in reaching the right customers and delivering the most relevant messages to them, across all devices,” says Michael Schoen, VP of Marketing Services at Neustar (pictured above).
The ability to target users on mobile and across devices remains the core focus of engage:BDR, and this partnership with Neustar further enhances their core offering of solutions for the world’s top advertisers and comScore top 1,000 publishers.
“We are very excited to team up with Neustar on this new endeavor,” stated Ted Dhanik, CEO of engage:BDR (pictured left). “Our success with them on desktop has been tremendous in helping our clients reach very precise audiences, and, as a heavily mobile company, we are excited to be able to extend that targeting to our crossdevice campaigns. We advocate a singleuser view for ideal measurement of effectiveness, and this new capability capitalizes on both companies’ rich data to enhance that.”