Agreement Supplies Adobe Audience Manager DMP with Datonics Data.
The online data marketplace Datonics has entered into a strategic alliance with Adobe, providing Adobe customers access to Datonics data within Adobe Audience Manager, its data management platform (DMP). Advertisers and publishers using Adobe Audience Manager can now elect to access Datonics data in order to enhance existing audience profiles for improved targeting, analytics, ROI maximization and monetization.
Datonics’ 450+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering. This unique and proprietary data set will expand the audience profiles Adobe customers are building and leveraging with Adobe Audience Manager.
“We are thrilled to be working with Adobe and allowing their customers to easily use our data,” said Michael Benedek, CEO of Datonics (pictured top left). “Through this deal, advertisers and publishers benefit from data sources that allow for more precise targeting, analytics, and monetization.”
Using Datonics data within Adobe Audience Manager, advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Adobe Audience Manager combines attributes from multiple data sources into audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences and identify the audience segments that are unique to their business.
“As advertising becomes more automated, marketers and publishers alike are looking to data to drive their advertising and monetization initiatives,” said Rich Phillips, senior manager business development, Adobe (pictured left). “Without accurate data, success is out of reach. We’re glad to be integrating Datonics’ data within Adobe Audience Manager to enhance data customers can use to increase efficiency.”